Breakfast cereals
Kellogg's Special K Fruit & Yogurt
17.9 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 14
Kellogg's Special K Fruit & Yogurt scores 14 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better yogurt
-
Stonyfield Organic with Real Fruit Strawberry Banana Stonyfield Less sugar · No palm oil Score 56 out of 100 , 42 points higher -
Passion Fruit Skyr Yogurt Painterland Sisters Less sugar · No palm oil Score 58 out of 100 , 44 points higher -
plain unsweetened Greek style yogurt made with almond milk & soy Kite Hill · 16 oz Less sugar · No added sugars Score 74 out of 100 , 60 points higher -
Fruit on the Bottom Strawberry Too Good & Co. · 5.3 oz Less sugar · No added sugars Score 74 out of 100 , 60 points higher -
Greek Yogurt Guava Passion Fruit Trader Joe's · 5.3 oz Less sugar · No palm oil Score 50 out of 100 , 36 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Special K Fruit & Yogurt
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Brown sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 31 g / 100 g minus 14 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 381 kcal / 100 g minus 2 points
- Fiber 7.1 g / 100 g plus 4 points
100 − 86 = 14
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 381 kcal |
|---|---|
| Fat | 2.4 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 85.7 g |
| Sugars | 31 g |
| Added sugars | 28.6 g |
| Fiber | 7.1 g |
| Protein | 7.1 g |
| Salt | 1.1 g |
Serving: 1 serving (42 g)
Ingredients
- Whole grain wheat
- rice
- sugar (high concern)
- whole grain oats
- wheat bran
- salt
- corn syrup (high concern)
- brown sugar syrup (high concern)
- palm kernel oil
- dried apples
- malt flavor (high concern)
- rice flour
- natural flavor
- mixed tocopherols
- molasses (high concern)
- vegetable juice
- citric acid
- nonfat milk
- nonfat yogurt powder
- honey (high concern)
- soy lecithin
- malt extract (high concern)
- lactic acid
- cinnamon
- BHT
Label text, as published
Whole grain wheat, rice, sugar, whole grain oats, wheat bran, salt, corn syrup, brown sugar syrup, palm kernel oil, dried apples, malt flavor, rice flour, natural flavor, mixed tocopherols, molasses, vegetable juice, citric acid, nonfat milk, nonfat yogurt powder, honey, soy lecithin, malt extract, lactic acid, cinnamon, BHT.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Cocoa Dino-Bites Malt O Meal · 907 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 16 out of 100 Bad -
Nature Valley Protein Nature Valley Marca Exclusiva · 200 g Ultra-processedHigh in saturated fatContains added sugarsContains palm oil Score 43 out of 100 Okay -
Strawberry Vanilla Chex Chex · 19.8 oz Ultra-processedHigh in saltContains added sugarsContains seed oils Score 17 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu