Breakfast cereals
Catalina Crunch Cinnamon Toast Protein Cereal
24 oz
Score
- Ultra-processed
- Contains non-nutritive sweeteners
- Contains seed oils
Why it scores 61
Catalina Crunch Cinnamon Toast Protein Cereal scores 61 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 6 points 5 kinds of ultra-processing markers: Industrial additive classes found: bulking agent, flavoring, industrial protein, non-nutritive sweetener and thickener, stabilizer or gelling agent. Emerging
- minus 5 points Salt 1.3 g / 100 g: High in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · No non-nutritive sweeteners Score 97 out of 100 , 36 points higher -
Farmers Market Mix Seven Sundays · 12 oz Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 39 points higher -
Quinoa Flakes Ancient Harvest · 12 oz Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 39 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 39 points higher -
Fortified Creamy Hot Wheat Cereal Malt O Meal · 18 oz (1 lb 2 oz) 510 g Not ultra-processed · No non-nutritive sweeteners Score 100 out of 100 , 39 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Catalina Crunch Cinnamon Toast Protein Cereal
Ingredients
- Pea protein minus 2.5 points
- Inulin (chicory root fiber) minus 2.5 points
- Guar gum minus 2.5 points
- Sunflower oil minus 1.5 points
- Calcium phosphate minus 1.5 points
- Stevia (steviol glycosides) minus 1.5 points
- Monk fruit extract minus 0.5 points
- Natural flavors minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Saturated fat 1.4 g / 100 g minus 1 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 417 kcal / 100 g minus 2 points
- Fiber 16.7 g / 100 g plus 4 points
- Protein 30.6 g / 100 g plus 2 points
100 − 39 = 61
Nutrition per 100 g
| Energy | 417 kcal |
|---|---|
| Fat | 16.7 g |
| Saturated fat | 1.4 g |
| Trans fat | 0 g |
| Carbohydrates | 41.7 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 16.7 g |
| Protein | 30.6 g |
| Salt | 1.3 g |
Serving: 1 portion (0.5 cup)
Ingredients
- Catalina Flour (pea protein, corn flour, tapioca starch, corn fiber, pea fiber, chicory root fiber, potato fiber, guar gum)
- high oleic sunflower oil
- leavening (monocalcium phosphate, baking soda, calcium carbonate) (not recognized)
- cinnamon
- stevia extract
- monk fruit extract
- natural flavors
Label text, as published
Catalina Flour (pea protein, corn flour, tapioca starch, corn fiber, pea fiber, chicory root fiber, potato fiber, guar gum), high oleic sunflower oil, leavening (monocalcium phosphate, baking soda, calcium carbonate), cinnamon, stevia extract, monk fruit extract, natural flavors
Allergens and diets
Contains: Wheat
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org