Extruded cereals
Kellogg's Cracklin' Oat Bran
16.5 oz
Score
- Ultra-processed
- High in sugar
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 10
Kellogg's Cracklin' Oat Bran scores 10 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Multigrain oat bran flakes cereal Nature's Path · 907 g Not ultra-processed · Less sugar Score 56 out of 100 , 46 points higher -
Oat protein cereal Seven Sundays · 8 oz Not ultra-processed · Less sugar Score 59 out of 100 , 49 points higher -
Overnight Oat & Chia berry fairy Prana Organic Less saturated fat · No palm oil Score 50 out of 100 , 40 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · Less sugar Score 77 out of 100 , 67 points higher -
Toasted Oats Cereal Hospitality · 14 oz Less sugar · Less saturated fat Score 55 out of 100 , 45 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cracklin' Oat Bran
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Molasses minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 28.6 g / 100 g minus 14 points
- Saturated fat 6.3 g / 100 g minus 7 points
- Energy 411 kcal / 100 g minus 2 points
- Fiber 12.5 g / 100 g plus 4 points
100 − 90 = 10
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in saturated fat and sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 411 kcal |
|---|---|
| Fat | 14.3 g |
| Saturated fat | 6.3 g |
| Trans fat | 0 g |
| Carbohydrates | 73.2 g |
| Sugars | 28.6 g |
| Added sugars | 26.8 g |
| Fiber | 12.5 g |
| Protein | 7.1 g |
| Salt | 0.3 g |
Serving: 3/4 cup (56 g)
Ingredients
- WHOLE GRAIN OATS
- SUGAR (high concern)
- WHEAT BRAN
- PALM OIL
- OAT BRAN
- CORN SYRUP (high concern)
- WHEAT STARCH
- COCONUT
- MOLASSES (high concern)
- CINNAMON
- MALT EXTRACT (high concern)
- NATURAL FLAVOR
- SALT
- SOY LECITHIN
- NUTMEG
- VITAMINS AND MINERALS: REDUCED IRON
- NIACINAMIDE
- VITAMIN B (THIAMIN HYDROCHLORIDE)
- VITAMIN B (PYRIDOXINE HYDROCHLORIDE)
- VITAMIN B (RIBOFLAVIN)
- FOLIC ACID
- VITAMIN D
- VITAMIN B
Label text, as published
WHOLE GRAIN OATS, SUGAR, WHEAT BRAN, PALM OIL, OAT BRAN, CORN SYRUP, WHEAT STARCH, COCONUT, CONTAINS 2% OR LESS OF MOLASSES, CINNAMON, MALT EXTRACT, NATURAL FLAVOR, SALT, SOY LECITHIN, NUTMEG, VITAMINS AND MINERALS: REDUCED IRON, NIACINAMIDE, VITAMIN B (THIAMIN HYDROCHLORIDE), VITAMIN B (PYRIDOXINE HYDROCHLORIDE), VITAMIN B (RIBOFLAVIN), FOLIC ACID, VITAMIN D, VITAMIN B
Allergens and diets
Contains: Tree nuts, Soy, Wheat, Gluten
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More extruded cereals on GoodSwap
-
Cheerios General Mills · 8.9 oz Contains added sugarsContains whole grains Score 65 out of 100 Good -
Honey Nut Cheerios General Mills · 10.8 oz Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 17 out of 100 Bad -
Shredded Wheat Post · 18 oz Contains whole grains Score 100 out of 100 Excellent -
Kellogs froot loops box Kellogs Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 6 out of 100 Bad -
Organic Promise Berry Fruitful Kashi · 21.6 oz Ultra-processedContains added sugarsCertified organicContains whole grains Score 31 out of 100 Poor -
Blueberry Muffin Protein Cereal Magic Spoon · 7 oz Ultra-processedContains non-nutritive sweetenersContains added sugarsContains seed oils Score 41 out of 100 Okay
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu