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Kellogg's Raisin Bran
Photo: Open Food Facts contributors (CC BY-SA)

Cereal flakes

Kellogg's Raisin Bran

456 g

Poor out of 100 High confidence
  • High in sugar
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 27

Kellogg's Raisin Bran scores 27 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Brown sugar: An added sugar. Strong
  3. Sugars 28.8 g / 100 g: Very high in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Raisin Bran

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Malt syrup
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 28.8 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 0.9 g / 100 g
    Strong High in salt. [5]
  • Energy 322 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 11.9 g / 100 g
    Strong A good source of fiber. [2]
subtotal−15
TOTAL 27Poor

100 − 73 = 27

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]

GTIN 00041192102110 · 2026-05-05

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy322 kcal
Fat1.7 g
Saturated fat0 g
Carbohydrates79.7 g
Sugars28.8 g
Added sugars25.9 g
Fiber11.9 g
Protein8.5 g
Salt0.9 g

Serving: 1 cup (59 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup. Contains 2% or less of malt flavor, salt. CONTAINS WHEAT INGREDIENTS.

Allergens and diets

Contains: Wheat, Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Kellogg's

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk