Breakfast cereals
Morning Summit Lightly Sweetened Maple Berry Blend Cereal
1 box, 2 lb 6 oz
Score
- High in sugar
- High in saturated fat
- Contains added sugars
- No additives
- Seed-oil free
- Contains whole grains
Why it scores 22
Morning Summit Lightly Sweetened Maple Berry Blend Cereal scores 22 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Maple syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 11 points Sugars 23.6 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Mixed Berry Cereal Cascadian Farm Organic · 354 g Less sugar · Less saturated fat Score 72 out of 100 , 50 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz Less sugar · No added sugars Score 66 out of 100 , 44 points higher -
Original Wheat Berry Flakes Uncle Sam · 10 oz Less sugar · Less saturated fat Score 78 out of 100 , 56 points higher -
Oat Protein Cereal Maple Cinnamon Seven Sundays Less sugar · No sugar Score 58 out of 100 , 36 points higher -
Sunflower Cereal - Real Maple Seven Sundays · 8 oz Less sugar · No sugar Score 57 out of 100 , 35 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Lightly Sweetened Maple Berry Blend Cereal
Ingredients
- Maple syrup minus 20 points
- Sugar minus 20 points
- Brown sugar minus 10 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 23.6 g / 100 g minus 11 points
- Saturated fat 10.9 g / 100 g minus 9 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 509 kcal / 100 g minus 3 points
- Fiber 9.1 g / 100 g plus 4 points
100 − 78 = 22
Can’t score above 79. Contains maple syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat, saturated fat and sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 509 kcal |
|---|---|
| Fat | 27.3 g |
| Saturated fat | 10.9 g |
| Carbohydrates | 56.4 g |
| Sugars | 23.6 g |
| Added sugars | 20 g |
| Fiber | 9.1 g |
| Protein | 10.9 g |
| Salt | 0.4 g |
Serving: 0.667 cup (55 g)
Ingredients
- Almonds
- Whole Grain Wheat
- Organic Maple Syrup (high concern)
- Whole Grain Oats
- Sugar (high concern)
- Dried Coconut
- Pumpkin Seeds
- Organic Coconut Oil
- Dried Sweetened Cranberries (cranberries, sugar, gycerin)
- Dried Sweetened Cherries (cherries, sugar, gycerin)
- Corn Bran
- Brown Sugar Syrup (high concern)
- Salt
- Vanilla Extract
Label text, as published
Almonds, Whole Grain Wheat, Organic Maple Syrup, Whole Grain Oats, Sugar, Dried Coconut, Pumpkin Seeds, Organic Coconut Oil, Dried Sweetened Cranberries (cranberries, sugar, gycerin), Dried Sweetened Cherries (cherries, sugar, gycerin), Corn Bran, Brown Sugar Syrup, Salt, Vanilla Extract. Vitamin E (mixed tocopherols) Added to Preserve Freshness. CONTAINS ALMOND, WHEAT, AND COCONUT; MAY CONTAIN SOY AND SESAME INGREDIENTS.
Allergens and diets
Contains: Tree nuts, Wheat, Gluten
May contain: Soy, Sesame
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk