Breakfast cereals
Trader Joe's Strawberry yogurt O's
1
Score
- Not permitted in some countries
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains palm oil
- No synthetic dyes
- Contains whole grains
Why it scores 17
Trader Joe's Strawberry yogurt O's scores 17 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Titanium dioxide: EFSA (2021) could not rule out genotoxicity and could not set a safe daily intake, so the EU removed E171 from the list of permitted food additives in 2022. Regulatory
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better yogurt
-
Coconut Cult Probiotic Coconut Yogurt Harvest Strawberry Coconut Cult No banned ingredients · Not ultra-processed Score 79 out of 100 , 62 points higher -
Oikos Pro Strawberry Flavored Greek Yogurt Oikos · 5.3 oz 150 g No banned ingredients · Less sugar Score 73 out of 100 , 56 points higher -
Greek Yogurt Strawberry Vanilla Trader Joe's · 5.3 oz (150 g) No banned ingredients · Less sugar Score 68 out of 100 , 51 points higher -
Strawberry Rhubarb Organic Cultured Coconut Cocojune · 114 g No banned ingredients · Not ultra-processed Score 60 out of 100 , 43 points higher -
STRAWBERRY simple ingredient skyr Siggi's No banned ingredients · Less sugar Score 59 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry yogurt O's
Ingredients
- Sugar minus 20 points
- Titanium dioxide minus 20 points
- Palm kernel oil minus 2.5 points
- Soy lecithin minus 1.5 points
- Natural flavors minus 1.5 points
- Sunflower oil minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 26.2 g / 100 g minus 11 points
- Saturated fat 2.4 g / 100 g minus 3 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 400 kcal / 100 g minus 2 points
- Fiber 4.8 g / 100 g plus 2 points
100 − 83 = 17
Can’t score above 25. Contains titanium dioxide, which is banned in food in the EU. [4]
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7][8][9][10]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [21]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 6 g |
| Saturated fat | 2.4 g |
| Carbohydrates | 81 g |
| Sugars | 26.2 g |
| Added sugars | 16.7 g |
| Fiber | 4.8 g |
| Protein | 7.1 g |
| Salt | 0.6 g |
Serving: 1 cup (42 g)
Ingredients
- WHOLE OAT FLOUR
- UNBLEACHED ENRICHED FLOUR (NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID)
- SUGAR (high concern)
- YOGURT COATING (SUGAR, FRACTIONATED PALM KERNEL OIL, WHEY POWDER, WHOLE MILK POWDER, YOGURT POWDER, TITANIUM DIOXIDE [WHITE COLOR], SOY LECITHIN [AN EMULSIFIER], SALT, NATURAL VANILLA FLAVOR)
- WHEAT STARCH
- FREEZE-DRIED STRAWBERRIES
- NATURAL FLAVORS
- SALT
- CALCIUM CARBONATE
- SUNFLOWER OIL
- SOY LECITHIN
- SODIUM ASCORBATE
- PURPLE/BLACK CARROT CONCENTRATE (COLOR)
- REDUCED IRON
- NIACINAMIDE (VITAMIN B3)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- RIBOFLAVIN (VITAMIN B2)
- FOLIC ACID
Label text, as published
WHOLE OAT FLOUR, UNBLEACHED ENRICHED FLOUR (NIACIN, REDUCED IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), SUGAR, YOGURT COATING (SUGAR, FRACTIONATED PALM KERNEL OIL, WHEY POWDER, WHOLE MILK POWDER, YOGURT POWDER [NONFAT DRY MILK, LACTIC ACID], TITANIUM DIOXIDE [WHITE COLOR], SOY LECITHIN [AN EMULSIFIER], SALT, NATURAL VANILLA FLAVOR), WHEAT STARCH, FREEZE-DRIED STRAWBERRIES, NATURAL FLAVORS, SALT, CALCIUM CARBONATE, SUNFLOWER OIL, SOY LECITHIN, SODIUM ASCORBATE, PURPLE/BLACK CARROT CONCENTRATE (COLOR), REDUCED IRON, NIACINAMIDE (VITAMIN B3), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), FOLIC ACID
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“titanium dioxide (E 171) can no longer be considered safe when used as a food additive.”
eur-lex.europa.eu
-
Titanium dioxide: E171 no longer considered safe when used as a food additive
“the Panel concluded that titanium dioxide can no longer be considered safe as a food additive.”
efsa.europa.eu
-
“Considering the very low oral absorption of INS 171, and in the absence of any identifiable hazard associated with INS 171 in the diet, the Committee reaffirmed the ADI “not specified” established at the Thirteenth meeting.”
who.int
-
Titanium dioxide (TiO2) as a food additive: Current science report
“In summary, the Food Directorate's position is that there is no conclusive scientific evidence that the food additive TiO2 is a concern for human health.”
canada.ca
-
Statement on the safety of Titanium Dioxide (E171) as a Food Additive (COT/2024/05)
“The Committee concludes that it is unlikely that there would be a risk to health from exposures of E171 TiO2 from the diet in any of the age groups or scenarios assessed.”
cot.food.gov.uk
-
Titanium Dioxide as a Color Additive in Foods
“Other international regulatory bodies including the United Kingdom’s Food Standards Agency (FSA), Health Canada, and Food Standards Australia New Zealand (FSANZ) have not agreed with EFSA’s assessment.”
fda.gov
-
Agents Classified by the IARC Monographs, Volumes 1–142 (List of Classifications)
monographs.iarc.who.int
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
Process contaminants in vegetable oils and foods
“The highest levels of GE, as well as 3-MCPD and 2-MCPD (including esters) were found in palm oils and palm fats, followed by other oils and fats.”
efsa.europa.eu
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
Revocation of Authorization for Use of Brominated Vegetable Oil in Food (89 FR 55040)
“This action is being taken because there is no longer a reasonable certainty of no harm from the continued use of BVO in food.”
federalregister.gov
-
“This order is effective January 15, 2027, except for amendatory instruction 4, which is effective January 18, 2028.”
federalregister.gov
-
Regulation (EC) No 1223/2009 of 30 November 2009 on cosmetic products
“cosmetic products shall not contain any of the following: (a) prohibited substances — prohibited substances listed in Annex II”
eur-lex.europa.eu
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org