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Great Value Fruit & Yogurt Awake
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Great Value Fruit & Yogurt Awake

12.5 oz/354 g

Bad out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars
  • Contains seed oils
  • Contains palm oil
  • No synthetic dyes
  • Contains whole grains
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Why it scores 11

Great Value Fruit & Yogurt Awake scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Brown sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Fruit & Yogurt Awake

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Corn syrup
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 5 kinds of ultra-processing markers
    Emerging Industrial additive classes found: color (added), emulsifier, flavoring, industrial sugar or starch hydrolysate and modified starch. [4]
subtotal−24

Nutrition per 100 g

  • Sugars 31.5 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 1 g / 100 g
    Strong High in salt. [5]
  • Energy 389 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 7.4 g / 100 g
    Strong A good source of fiber. [2]
subtotal−15
TOTAL 11Bad

100 − 89 = 11

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]

GTIN 00078742183923 · 2026-07-31

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy389 kcal
Fat2.8 g
Saturated fat0.9 g
Trans fat0 g
Carbohydrates85.2 g
Sugars31.5 g
Added sugars29.6 g
Fiber7.4 g
Protein5.6 g
Salt1 g

Serving: 1 Cup (42 g)

Recipe changed

  • Synthetic dyes removed

Compared with an older list (Open Food Facts). The current list is from August 2023.

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

RICE, WHOLE GRAIN WHEAT, SUGAR, WHEAT BRAN, WHOLE GRAIN ROLLED OATS, BROWN SUGAR SYRUP, WHEAT DEXTRIN, CONTAINS 2% OR LESS OF CORN SYRUP, RICE FLOUR, APPLES, SALT, BARLEY MALT EXTRACT, PALM KERNEL OIL, DEXTROSE, WHEAT FLAKES, HONEY, CANOLA OIL, DRIED NONFAT YOGURT (CULTURED NONFAT DRY MILK*), NATURAL FLAVOR, MOLASSES, NONFAT DRY MILK, MIXED TOCOPHEROLS (ADDED TO PRESERVE FRESHNESS), SUNFLOWER LECITHIN, CALCIUM CARBONATE, RED RADISH JUICE CONCENTRATE (FOR COLOR), VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), REDUCED IRON, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN D, VITAMIN B12.

Allergens and diets

Contains: Milk, Soy, Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Not palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Great Value

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  9. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  10. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  11. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org

  12. Commission Regulation (EU) 2023/915 of 25 April 2023 on maximum levels for certain contaminants in food

    European Union (Official Journal) · Apr 25, 2023 · Law

    “Glycidyl fatty acid esters, expressed as glycidol”

    eur-lex.europa.eu