Breakfast cereals
Kellogg's Red Berries
Score
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- No synthetic dyes
- Contains whole grains
Why it scores 15
Kellogg's Red Berries scores 15 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · Less sugar Score 78 out of 100 , 63 points higher -
Grain free Cereal - Berry Seven Sundays · 8 oz Not ultra-processed · Less sugar Score 57 out of 100 , 42 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz Less sugar · No added sugars Score 66 out of 100 , 51 points higher -
Mixed Berry Cereal Cascadian Farm Organic · 354 g Less sugar · Less salt Score 72 out of 100 , 57 points higher -
Overnight Oat & Chia berry fairy Prana Organic Less salt · No brown sugar Score 50 out of 100 , 35 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Red Berries
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 28.2 g / 100 g minus 14 points
- Salt 1.6 g / 100 g minus 5 points
- Energy 359 kcal / 100 g minus 2 points
- Fiber 7.7 g / 100 g plus 4 points
100 − 85 = 15
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 359 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Carbohydrates | 87.2 g |
| Sugars | 28.2 g |
| Fiber | 7.7 g |
| Protein | 7.7 g |
| Salt | 1.6 g |
Serving: 1 cup (39 g)
Ingredients
- Whole grain wheat
- rice
- sugar (high concern)
- freeze-dried strawberries
- wheat bran
- brown sugar syrup (high concern)
- salt
- malt flavor (high concern)
- vitamin C (ascorbic acid)
- reduced iron
- vitamin E acetate
- niacinamide
- beta-carotene
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B1 (thiamin hydrochloride)
- vitamin B2 (riboflavin)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
Whole grain wheat, rice, sugar, freeze-dried strawberries, wheat bran, brown sugar syrup, salt, malt flavor, vitamin C (ascorbic acid), reduced iron, vitamin E acetate, niacinamide, beta-carotene, vitamin B6 (pyridoxine hydrochloride), vitamin B1 (thiamin hydrochloride), vitamin B2 (riboflavin), folic acid, vitamin D3, vitamin B12
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Cream of Rice B&G Foods · 14 oz Score 98 out of 100 Excellent -
Chocolate Chip Cookie Dough Bars Larabar · 19.2 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 52 out of 100 Okay -
Classic Cinnamon Superfood Instant Oatmeal Purely Elizabeth · 6 × 1.52 oz Contains added sugarsNo additivesContains whole grains Score 64 out of 100 Good
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org