Breakfast cereals
Kellogg's Frosted flakes
30.6 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- No additives
Why it scores 21
Kellogg's Frosted flakes scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Amazon Flakes Frosted Cereal Envirokidz Not ultra-processed · No malt syrup Score 58 out of 100 , 37 points higher -
Frosted Flakes cereal Simple Truth · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Frosted flakes Nature's Promise · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Frosted flakes Greenwise · 15 oz Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher -
Organic frosted flakes cereal, frosted 365 Everyday Value · 27 oz/765 g Not ultra-processed · No malt syrup Score 55 out of 100 , 34 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted flakes
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 32.4 g / 100 g minus 14 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 351 kcal / 100 g minus 2 points
100 − 79 = 21
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 351 kcal |
|---|---|
| Fat | 0 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 89.2 g |
| Sugars | 32.4 g |
| Added sugars | 32.4 g |
| Fiber | 2.7 g |
| Protein | 5.4 g |
| Salt | 1.3 g |
Serving: 37g
Ingredients
- Milled corn
- sugar (high concern)
- malt flavor (high concern)
- salt
- iron (ferric phosphate)
- niacinamide
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B2 (riboflavin)
- vitamin B1 (thiamin hydrochloride)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
Milled corn, sugar, malt flavor, salt, iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
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Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Vanilla Chia Granola One Degree Organic Foods · 11 oz Contains added sugarsContains seed oilsCertified organicContains whole grains Score 64 out of 100 Good -
Oops! All Berries Sweetened Corn & Oat Cereal Cap'n Crunch's · 10.3 oz/293 g Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 9 out of 100 Bad -
Instant Oatmeal Honey & Almonds Quaker · 1.76 oz Ultra-processedContains added sugarsContains whole grains Score 19 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org