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Purely Elizabeth Classic Cinnamon Superfood Instant Oatmeal
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Purely Elizabeth Classic Cinnamon Superfood Instant Oatmeal

6 × 1.52 oz

Good out of 100 Medium confidence
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 64

Purely Elizabeth Classic Cinnamon Superfood Instant Oatmeal scores 64 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Coconut sugar: An added sugar. Strong
  2. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
  3. Sugars 16.3 g / 100 g: High in sugar. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better oatmeal and hot cereal

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Classic Cinnamon Superfood Instant Oatmeal

START100

Ingredients

  • Coconut sugar
    Strong An added sugar. [1][2][3]
  • Inulin (chicory root fiber)
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [4]
subtotal−22.5

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 16.3 g / 100 g
    Strong High in sugar. [1]
  • Salt 0.7 g / 100 g
    Strong High in salt. [5]
  • Energy 372 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 14 g / 100 g
    Strong A good source of fiber. [2]
subtotal−9

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 64Good

100 − 36.5 = 63.5 → 64

Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]

GTIN 00810589031735 · 2026-05-28

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy372 kcal
Fat8.1 g
Saturated fat0 g
Trans fat0 g
Carbohydrates69.8 g
Sugars16.3 g
Added sugars14 g
Fiber14 g
Protein11.6 g
Salt0.7 g

Serving: 1 serving (43 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

ORGANIC CERTIFIED GLUTEN-FREE OATS, ORGANIC COCONUT SUGAR, ORGANIC FLAX SEEDS, ORGANIC CHIA SEEDS, CHICORY ROOT POWDER, CINNAMON, SEA SALT, ORGANIC QUINOA FLAKES, ORGANIC PUFFED AMARANTH.

Allergens and diets

Contains: Gluten

  • Vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Purely Elizabeth

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int