Breakfast cereals
Kellogg's Extra Crispy Clusters Almond
20.2 oz/572 g
Score
- Ultra-processed
- High in saturated fat
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 13
Kellogg's Extra Crispy Clusters Almond scores 13 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 66 points higher -
Little Crispies Cocoa Crunch cereal Seven Sundays · 8 oz Not ultra-processed · No palm oil Score 54 out of 100 , 41 points higher -
Cinnamon Raisin Almond Superfood Cereal Purely Elizabeth · 34 oz Not ultra-processed · No palm oil Score 58 out of 100 , 45 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · Less saturated fat Score 97 out of 100 , 84 points higher -
Honey Nut with Almonds Catalina Crunch · 8 oz No added sugars · No palm oil Score 53 out of 100 , 40 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Extra Crispy Clusters Almond
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Molasses minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 18.2 g / 100 g minus 11 points
- Saturated fat 6.8 g / 100 g minus 7 points
- Salt 0.8 g / 100 g minus 3 points
- Energy 455 kcal / 100 g minus 2 points
- Fiber 7.6 g / 100 g plus 4 points
100 − 87 = 13
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat and saturated fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 455 kcal |
|---|---|
| Fat | 19.7 g |
| Saturated fat | 6.8 g |
| Trans fat | 0 g |
| Carbohydrates | 63.6 g |
| Sugars | 18.2 g |
| Added sugars | 16.7 g |
| Fiber | 7.6 g |
| Protein | 9.1 g |
| Salt | 0.8 g |
Serving: 0.667 cup (66.0 g)
Ingredients
- whole grain oats
- sugar (high concern)
- palm oil
- brown rice syrup (high concern)
- almonds
- rice
- whole grain oat flour
- sea salt
- molasses (high concern)
- salt
- malt flavor (high concern)
- bht for freshness. vitamins and minerals: iron (ferric phosphate)
- niacinamide
- vitamin b6 (pyridoxine hydrochloride)
- vitamin b1 (thiamin hydrochloride)
- vitamin b2 (riboflavin)
- folic acid
- vitamin b12
Label text, as published
whole grain oats, sugar, palm oil, brown rice syrup, almonds, rice, whole grain oat flour, contains 2% or less of sea salt, molasses, salt, malt flavor, bht for freshness. vitamins and minerals: iron (ferric phosphate), niacinamide, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin b12. contains almond ingredients.
Allergens and diets
Contains: Tree nuts, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu