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Hero Seeded Bread
Photo: Open Food Facts contributors (CC BY-SA)

Multigrain sliced breads

Hero Seeded Bread

553 g

Good out of 100 High confidence
  • Ultra-processed
  • High in salt
  • Seed-oil free
  • Contains whole grains
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Why it scores 67

Hero Seeded Bread scores 67 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Salt 1.8 g / 100 g: High in salt. Strong
  3. 4 kinds of ultra-processing markers: Industrial additive classes found: emulsifier, flavoring, industrial protein and thickener, stabilizer or gelling agent. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Seeded Bread

START100

Ingredients

  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Fava bean protein
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Guar gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
  • Sunflower lecithin
    Info An additive class typical of ultra-processed foods (NOVA group 4). [1]
  • Natural flavors
    Info "Natural flavor" is a legal category (21 CFR 101.22(a)(3)): flavor substances from spices, fruits, vegetables, meat, dairy or fermentation. [2][1]
subtotal−10.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 4 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier, flavoring, industrial protein and thickener, stabilizer or gelling agent. [1]
subtotal−22.5

Nutrition per 100 g

  • Salt 1.8 g / 100 g
    Strong High in salt. [3]
  • Energy 162 kcal / 100 g
    Info Energy-dense for its weight. [4]
  • Fiber 32.4 g / 100 g
    Strong A good source of fiber. [4]
  • Protein 16.2 g / 100 g
    Info A good source of protein. [4]
subtotal0
TOTAL 67Good

100 − 33 = 67

Can’t score above 79. High in salt (above the front-of-pack "high" level). [5]

GTIN 00860008222374 · 2026-09-27

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy162 kcal
Fat6.8 g
Saturated fat0 g
Trans fat0 g
Carbohydrates35.1 g
Sugars0 g
Added sugars0 g
Fiber32.4 g
Protein16.2 g
Salt1.8 g

Serving: 1 slice (37 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Water, Resistant Wheat Starch, Wheat Protein, Yeast, Wheat Bran, Olive Oil, Contains less than 2% of Wheat Germ, Jerusalem Artichoke Fiber, Vinegar, Salt, Fava Bean Protein, Raisin Juice Concentrate, Flax Seeds, Sunflower Seed Kernels, Millet, Pumpkin Seeds, Guar Gum, Milled Flaxseed, Sunflower Lecithin, Ascorbic Acid, Cultured Wheat Flour, Wheat Flour, Natural Flavors, Enzymes

Allergens and diets

Contains: Wheat, Gluten

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest multigrain sliced breads in the US

More from Hero

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. 21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives

    Electronic Code of Federal Regulations (eCFR), U.S. Office of the Federal Register · Dec 19, 2016 · Law

    “whose significant function in food is flavoring rather than nutritional.”

    ecfr.gov

  3. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  4. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  5. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org