GoodSwap Get notified
Hero Flour Tortillas
Photo: Open Food Facts contributors (CC BY-SA)

Wheat flatbreads

Hero Flour Tortillas

44 g

Good out of 100 High confidence
  • Ultra-processed
  • High in salt
  • Seed-oil free
Get GoodSwap

Why it scores 72

Hero Flour Tortillas scores 72 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
  2. Salt 1.7 g / 100 g: High in salt. Strong
  3. Fiber 36.4 g / 100 g: A good source of fiber. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better tortillas and wraps

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Hero Flour Tortillas

START100

Ingredients

  • Wheat gluten
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Fava bean protein
    Info An ingredient typical of ultra-processed foods (NOVA group 4). [1]
  • Guar gum
    Info An ingredient class typical of ultra-processed foods (NOVA group 4). [1]
subtotal−7.5

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [1]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: industrial protein and thickener, stabilizer or gelling agent. [1]
subtotal−19.5

Nutrition per 100 g

  • Saturated fat 1.1 g / 100 g
    Strong Contains some saturated fat. [2]
  • Salt 1.7 g / 100 g
    Strong High in salt. [3]
  • Energy 182 kcal / 100 g
    Info Energy-dense for its weight. [4]
  • Fiber 36.4 g / 100 g
    Strong A good source of fiber. [4]
  • Protein 15.9 g / 100 g
    Info A good source of protein. [4]
subtotal−1
TOTAL 72Good

100 − 28 = 72

Can’t score above 79. High in salt (above the front-of-pack "high" level). [5]

GTIN 00850047659118 · 2026-08-04

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy182 kcal
Fat11.4 g
Saturated fat1.1 g
Trans fat0 g
Carbohydrates38.6 g
Sugars0 g
Added sugars0 g
Fiber36.4 g
Protein15.9 g
Salt1.7 g

Serving: 44g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Resistant Wheat Starch, Water, Wheat Protein, Olive Oil, Milled Flaxseed, Leavening (Calcium Acid Pyrophosphate, Calcium Sulfate, Potassium Bicarbonate, Calcium Carbonate), Jerusalem Artichoke Fiber, Salt, Fava Bean Protein, Yeast, Guar Gum, Rowan Berry Extract, Tapioca Starch, Cultured Wheat Flour, Wheat Flour, Fumaric Acid, Enzymes.

Allergens and diets

Contains: Wheat, Gluten

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Packaging

Plastic

Context only: no points in v1.

Healthiest wheat flatbreads in the US

More from Hero

Sources

  1. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  2. Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline

    World Health Organization · Jul 17, 2023 · Agency assessment

    “WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”

    who.int

  3. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  4. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  5. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org