Hamburger buns
Hero Classic Burger Buns
17.5 oz
Score
- Ultra-processed
- High in salt
- Contains non-nutritive sweeteners
- Seed-oil free
Why it scores 63
Hero Classic Burger Buns scores 63 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 7.5 points 6 kinds of ultra-processing markers: Industrial additive classes found: bulking agent, emulsifier, flavoring, industrial protein, non-nutritive sweetener and thickener, stabilizer or gelling agent. Emerging
- minus 5 points Salt 1.6 g / 100 g: High in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better buns and rolls
-
Cristal Burger Bun Cristal Not ultra-processed · Less salt Score 88 out of 100 , 25 points higher -
Ciabatta Rolls Marketside · 18 oz (1 lb 2 oz) 510 g Not ultra-processed · Less salt Score 98 out of 100 , 35 points higher -
Gluten Free Sourdough Dinner Rolls Bread SRSLY · 8 oz/226 g Not ultra-processed · Less salt Score 94 out of 100 , 31 points higher -
Low carb burger bun Sami · 18 oz Not ultra-processed · Less salt Score 90 out of 100 , 27 points higher -
Organic Sandwich Rolls Dave's Killer Bread · 18 oz Not ultra-processed · Less salt Score 92 out of 100 , 29 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Hero Classic Burger Buns
Ingredients
- Wheat gluten minus 2.5 points
- Fava bean protein minus 2.5 points
- Guar gum minus 2.5 points
- Allulose minus 1.5 points
- Natural flavors minus 1.5 points
- Monk fruit extract minus 1.5 points
- Sunflower lecithin minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Salt 1.6 g / 100 g minus 5 points
- Fiber 35.5 g / 100 g plus 4 points
- Protein 17.7 g / 100 g plus 2 points
100 − 37 = 63
Can’t score above 79. High in salt (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 145 kcal |
|---|---|
| Fat | 6.4 g |
| Saturated fat | 0.8 g |
| Trans fat | 0 g |
| Carbohydrates | 37.1 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 35.5 g |
| Protein | 17.7 g |
| Salt | 1.6 g |
Serving: 1 bun (62 g)
Ingredients
- Water
- resistant wheat starch
- wheat protein
- olive oil
- yeast
- fava bean protein
- milled flaxseed
- vinegar (less than 2%)
- salt
- guar gum
- allulose
- cultured wheat flour
- natural flavors
- monk fruit extract
- enzymes
- ascorbic acid
- sunflower lecithin
Label text, as published
Water, resistant wheat starch, wheat protein, olive oil, yeast, fava bean protein, milled flaxseed, vinegar (less than 2%), salt, guar gum, allulose, cultured wheat flour, natural flavors, monk fruit extract, enzymes, ascorbic acid, sunflower lecithin. CONTAINS: Wheat. Produced in a facility that also produces soy, eggs, milk, sesame, and tree nuts.
Allergens and diets
Contains: Milk, Tree nuts, Wheat, Gluten, Egg, Sesame
May contain: Soy
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org