Muffins
Kirkland Mini muffin bites
47 g
Score
- Ultra-processed
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
Why it scores 21
Kirkland Mini muffin bites scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better muffins
-
Blueberry Muffin Chef Pierre Not ultra-processed · No added sugars Score 79 out of 100 , 58 points higher -
Cranberry Orange Muffins Veggies Made Great · 24 oz Not ultra-processed · No gut-studied emulsifiers Score 62 out of 100 , 41 points higher -
Blueberry Muffin Protein Treats Magic Spoon · 1 bar, 40 g No added sugars · No gut-studied emulsifiers Score 58 out of 100 , 37 points higher -
Blueberry Raspberry oat bran muffins Trader Joe's · 19 oz (1 lb 3 oz) 539 g Not ultra-processed · No gut-studied emulsifiers Score 65 out of 100 , 44 points higher -
Mini Flax Muffins Flax 4 Life · 14 oz/396 g Not ultra-processed · No gut-studied emulsifiers Score 53 out of 100 , 32 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Mini muffin bites
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Invert sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Salt 1.1 g / 100 g minus 3 points
- Energy 404 kcal / 100 g minus 2 points
100 − 79 = 21
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 404 kcal |
|---|---|
| Fat | 19.1 g |
| Saturated fat | 0 g |
| Carbohydrates | 55.3 g |
| Added sugars | 34 g |
| Fiber | 2.1 g |
| Protein | 4.3 g |
| Salt | 1.1 g |
Serving: 47g
Ingredients
- SUGAR (high concern)
- ENRICHED FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID)
- EGGS
- CANOLA OIL
- SEMI-SWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, COCOA BUTTER, DEXTROSE, BUTTERFAT, SOY LECITHIN, NATURAL FLAVOR) (moderate concern)
- WATER
- INVERT SUGAR (high concern)
- SODA (not recognized)
- SODIUM ACID PYROPHOSPHATE
- MONOCALCIUM PHOSPHATE
- SALT
- DRIED EGG WHITES
- CELLULOSE GUM (moderate concern)
- WHEY PROTEIN CONCENTRATE
- POTASSIUM SORBATE (PRESERVATIVE)
- GUM ACACIA
- GUAR GUM
- XANTHAN GUM
- ENZYMES
Label text, as published
SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, CANOLA OIL, SEMI-SWEET CHOCOLATE CHIPS (SUGAR, CHOCOLATE LIQUOR, COCOA BUTTER, DEXTROSE, BUTTERFAT, SOY LECITHIN, NATURAL FLAVOR), WATER, INVERT SUGAR, SODA, SODIUM ACID PYROPHOSPHATE, MONOCALCIUM PHOSPHATE, SALT, DRIED EGG WHITES, CELLULOSE GUM, WHEY PROTEIN CONCENTRATE, POTASSIUM SORBATE (PRESERVATIVE), GUM ACACIA, GUAR GUM, XANTHAN GUM, ENZYMES. Contains: WHEAT, EGG, MILK, SOY.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
-
“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org