Sliced breads
Nature's Own Thick Sliced Brioche Style Bread
624 g
Score
- Ultra-processed
- Contains added sugars
- Seed-oil free
- No synthetic dyes
Why it scores 43
Nature's Own Thick Sliced Brioche Style Bread scores 43 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 5 points Sugars 11.9 g / 100 g: High in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better sliced bread
-
Thick Sliced White Bread Warburtons · 400 g Not ultra-processed · No added sugars Score 83 out of 100 , 40 points higher -
Sandwich Round Sourdough Bread Seattle Sourdough · 24 oz Not ultra-processed · No added sugars Score 85 out of 100 , 42 points higher -
Dave's Killer Bread Organic Powerseed Bread Dave's Killer Bread · 24 oz No added sugars · No sugar Score 84 out of 100 , 41 points higher -
Organic 5 Seed Multigrain Bread Trader Joe's · 24 oz Not ultra-processed · No added sugars Score 90 out of 100 , 47 points higher -
simple truth, or Galic and sprouted bread Kroger · 24 oz Not ultra-processed · No added sugars Score 92 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Thick Sliced Brioche Style Bread
Ingredients
- Sugar minus 20 points
- Wheat gluten minus 2.5 points
- Calcium phosphate minus 2.5 points
- Sunflower lecithin minus 1.5 points
- Soy lecithin minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 11.9 g / 100 g minus 5 points
- Saturated fat 1.2 g / 100 g minus 1 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 273 kcal / 100 g minus 1 points
- Protein 9.5 g / 100 g plus 2 points
100 − 57 = 43
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 273 kcal |
|---|---|
| Fat | 3.6 g |
| Saturated fat | 1.2 g |
| Trans fat | 0 g |
| Carbohydrates | 50 g |
| Sugars | 11.9 g |
| Added sugars | 9.5 g |
| Fiber | 2.4 g |
| Protein | 9.5 g |
| Salt | 1.1 g |
Serving: 1 slice (42 g)
Ingredients
- UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID)
- WATER
- SUGAR (high concern)
- YEAST
- WHEAT GLUTEN
- BUTTER* (MADE FROM MILK)
- SALT
- CULTURED WHEAT FLOUR
- VINEGAR
- MONOCALCIUM PHOSPHATE
- SUNFLOWER LECITHIN
- ANNATTO
- TURMERIC
- ASCORBIC ACID
- ENZYMES
- SOY LECITHIN
Label text, as published
UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR, MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, SUGAR, YEAST, WHEAT GLUTEN, BUTTER* (MADE FROM MILK), CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SALT, CULTURED WHEAT FLOUR, VINEGAR, MONOCALCIUM PHOSPHATE, SUNFLOWER LECITHIN, ANNATTO, TURMERIC, ASCORBIC ACID, ENZYMES, SOY LECITHIN. *A TRIVIAL SOURCE OF CHOLESTEROL.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Plastic
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org