Wheat breads
Nature's Own 100% Whole Grain Bread
20 oz/567 g
Score
- Ultra-processed
- Contains added sugars
- Contains emulsifiers studied for gut effects
- Contains seed oils
- Contains whole grains
Why it scores 34
Nature's Own 100% Whole Grain Bread scores 34 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better sliced bread
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Sliced Whole Grain The Essential Baking Company · 20 oz Not ultra-processed · No added sugars Score 100 out of 100 , 66 points higher -
Whole Grain Bread Z-Best · 20 oz Not ultra-processed · No added sugars Score 79 out of 100 , 45 points higher -
Whole Grain Bread Z-Best Bakery · 20 oz No added sugars · No gut-studied emulsifiers Score 74 out of 100 , 40 points higher -
Whole grain health bread Bread Alone · 22 oz Not ultra-processed · No gut-studied emulsifiers Score 72 out of 100 , 38 points higher -
Whole Wheat Six Grain & Pumkin Seed Not ultra-processed · No gut-studied emulsifiers Score 70 out of 100 , 36 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
100% Whole Grain Bread
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Wheat gluten minus 2.5 points
- Soybean oil minus 1.5 points
- Mono- and diglycerides minus 1.5 points
- Calcium phosphate minus 1.5 points
- Soy lecithin minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 7.1 g / 100 g minus 3 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 200 kcal / 100 g minus 1 points
- Fiber 7.1 g / 100 g plus 4 points
- Protein 14.3 g / 100 g plus 2 points
100 − 66 = 34
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 200 kcal |
|---|---|
| Fat | 3.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 46.4 g |
| Sugars | 7.1 g |
| Added sugars | 6.7 g |
| Fiber | 7.1 g |
| Protein | 14.3 g |
| Salt | 0.5 g |
Serving: 2 slice (56 g)
Ingredients
- whole wheat flour
- water
- wheat gluten
- sugar (high concern)
- yeast
- brown sugar (high concern)
- flax seed
- whole rye flour
- salt
- rolled oats
- soybean oil
- barley flakes
- triticale flour
- cultured wheat flour
- sunflower seed
- vinegar
- monoglycerides
- enzymes
- ascorbic acid
- wheat starch
- whole amaranth
- hulled whole millet
- whole khorasan wheat flour
- whole brown rice flour
- whole buckwheat flour
- whole milled corn
- whole spelt flour
- monocalcium phosphate
- soy lecithin
- calcium sulfate
- topped with whole amaranth seed
- flaxseed
- wheat bran
Label text, as published
whole wheat flour, water, wheat gluten, sugar, yeast, brown sugar, contains 2% or less of each of the following: flax seed, whole rye flour, salt, rolled oats, soybean oil, barley flakes, triticale flour, cultured wheat flour, sunflower seed, vinegar, monoglycerides, enzymes, ascorbic acid, wheat starch, whole amaranth, hulled whole millet, whole khorasan wheat flour, whole brown rice flour, whole buckwheat flour, whole milled corn, whole spelt flour, monocalcium phosphate, soy lecithin, calcium sulfate, topped with whole amaranth seed, flaxseed, and wheat bran,
Allergens and diets
Contains: Soy, Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”
doi.org
-
Re-evaluation of mono- and di-glycerides of fatty acids (E 471) as food additives
“The available studies did not raise any concern with regard to genotoxicity.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome
“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”
doi.org
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“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”
doi.org