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Nature's Own Perfectly Crafted Multigrain
Photo: Open Food Facts contributors (CC BY-SA)

Wheat bread flour

Nature's Own Perfectly Crafted Multigrain

22 oz

Poor out of 100 High confidence
  • Ultra-processed
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
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Why it scores 24

Nature's Own Perfectly Crafted Multigrain scores 24 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Brown sugar: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Perfectly Crafted Multigrain

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Brown sugar
    Strong An added sugar. [1][2][3]
  • Molasses
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 2 kinds of ultra-processing markers
    Emerging Industrial additive classes found: emulsifier and industrial protein. [4]
subtotal−19.5

Nutrition per 100 g

  • Sugars 7.1 g / 100 g
    Strong Contains some sugar. [1]
  • Salt 1.3 g / 100 g
    Strong High in salt. [5]
  • Energy 262 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Protein 9.5 g / 100 g
    Info A good source of protein. [2]
subtotal−7
TOTAL 24Poor

100 − 76.5 = 23.5 → 24

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00072250020756 · 2026-06-03

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy262 kcal
Fat4.8 g
Saturated fat0 g
Trans fat0 g
Carbohydrates50 g
Sugars7.1 g
Added sugars7.1 g
Fiber2.4 g
Protein9.5 g
Salt1.3 g

Serving: 1 slice (42 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

UNBLEACHED ENRICHED FLOUR (WHEAT FLOUR MALTED BARLEY FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE, RIBOFLAVIN, FOLIC ACID), WATER, FERMENTED RYE FLOUR, FERMENTED WHEAT FLOUR, SUGAR, YEAST, CONTAINS 2% OR LESS OF EACH OF THE FOLLOWING: SOYBEAN OIL, SALT WHEAT GLUTEN, BROWN SUGAR, FLAX SEED, MILLET, SUNFLOWER SEEDS, WHOLE OAT GROATS, SPROUTED RYE GRAINS, SPROUTED TRITICALE GRAINS, SPROUTED WHEAT GRAINS, CULTURED WHEAT FLOUR, SUNFLOWER LECITHIN, VINEGAR, CRACKED WHEAT, DRIED MOLASSES, MONOCALCIUM PHOSPHATE, ENZYMES, ASCORBIC 490-022422 ACID, SOY LECITHIN.

Allergens and diets

Contains: Soy, Wheat, Gluten

May contain: Sesame

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from Nature's Own

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  7. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  8. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  9. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  10. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org