Breakfast cereals
Kellogg's Cocoa Krispies
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
Why it scores 9
Kellogg's Cocoa Krispies scores 9 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Dextrose: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Rice Krispies Cereal Kellogg's · 340 g Not ultra-processed · Less sugar Score 51 out of 100 , 42 points higher -
SUNFLOWER CEREAL Real Cocoa Seven Sundays · 16 oz Not ultra-processed · Less sugar Score 62 out of 100 , 53 points higher -
Cocoa Grain Free Cereal Three Wishes · 245 g Less sugar · No seed oils Score 53 out of 100 , 44 points higher -
Orangic Cocoa O's Lovebird · 7 g Not ultra-processed · Less sugar Score 67 out of 100 , 58 points higher -
Cocoa Crispy Rice Cereal Cascadian Farm Organic · 12 oz Less sugar · No dextrose Score 51 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Cocoa Krispies
Ingredients
- Sugar minus 20 points
- Dextrose minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 35.9 g / 100 g minus 14 points
- Saturated fat 1.3 g / 100 g minus 1 points
- Salt 1 g / 100 g minus 3 points
- Energy 385 kcal / 100 g minus 2 points
100 − 91 = 9
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 385 kcal |
|---|---|
| Fat | 2.6 g |
| Saturated fat | 1.3 g |
| Trans fat | 0 g |
| Carbohydrates | 87.2 g |
| Sugars | 35.9 g |
| Added sugars | 35.9 g |
| Fiber | 2.6 g |
| Protein | 5.1 g |
| Salt | 1 g |
Serving: 1 box (39 g)
Ingredients
- rice
- sugar (high concern)
- cocoa processed with alkali
- semisweet chocolate (sugar, chocolate, dextrose) (moderate concern)
- hydrogenated vegetable oil (coconut, soybean, cottonseed)
- salt
- malt flavor (high concern)
- natural flavor
- vitamins and minerals: iron (ferric phosphate)
- vitamin c (ascorbic acid and sodium ascorbate)
- vitamin e acetate
- niacinamide
- vitamin a palmitate
- vitamin b6 (pyridoxine hydrochloride)
- vitamin b1 (thiamin hydrochloride)
- vitamin b2 (riboflavin)
- folic acid
- vitamin d3
- vitamin b12
Label text, as published
rice, sugar, cocoa processed with alkali, semisweet chocolate (sugar, chocolate, dextrose), contains 2% or less of hydrogenated vegetable oil (coconut, soybean and/or cottonseed), salt, malt flavor, natural flavor,vitamins and minerals: iron (ferric phosphate), vitamin c (ascorbic acid and sodium ascorbate), vitamin e acetate, niacinamide, vitamin a palmitate, vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin hydrochloride), vitamin b2 (riboflavin), folic acid, vitamin d3, vitamin b12,
Allergens and diets
Contains: Tree nuts, Soy, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Raisin Bran Mom's Best Cereals · 22 oz High in sugarContains added sugarsNo additivesContains whole grains Score 38 out of 100 Poor -
Chocolate Pretzel Nut Chewy Granola Bars Nature Valley Sweet & Salty Nut · 7.2 oz Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 9 out of 100 Bad -
Granola Open Nature · 12 oz Ultra-processedHigh in sugarHigh in saturated fatContains added sugars Score 18 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org