Breakfast cereals
Kellogg's Rice Krispies Cereal
340 g
Score
- Contains added sugars
- No additives
Why it scores 51
Kellogg's Rice Krispies Cereal scores 51 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 5 points Sugars 10.8 g / 100 g: High in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Puffed Rice Cereal Arrowhead Mills · 6 oz No added sugars · No sugar Score 100 out of 100 , 49 points higher -
Farmers Market Mix Seven Sundays · 12 oz No added sugars · No sugar Score 100 out of 100 , 49 points higher -
Quinoa Flakes Ancient Harvest · 12 oz No added sugars · No sugar Score 100 out of 100 , 49 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz No added sugars · No sugar Score 96 out of 100 , 45 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) No added sugars · No sugar Score 100 out of 100 , 49 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Rice Krispies Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Nutrition per 100 g
- Sugars 10.8 g / 100 g minus 5 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 387 kcal / 100 g minus 2 points
Bonuses
- No additives plus 3 points
100 − 49 = 51
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 387 kcal |
|---|---|
| Fat | 0.6 g |
| Saturated fat | 0.2 g |
| Trans fat | 0 g |
| Carbohydrates | 89.4 g |
| Sugars | 10.8 g |
| Added sugars | 10.5 g |
| Fiber | 0.7 g |
| Protein | 6.6 g |
| Salt | 1.3 g |
Serving: 1.5 cup (40 g)
Ingredients
- RICE
- SUGAR (high concern)
- salt
- malt flavor (high concern)
- VITAMINS AND MINERALS: Iron (ferric phosphate)
- niacinamide
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B2 (riboflavin)
- vitamin B1 (thiamin hydrochloride)
- folic acid
- vitamin D3
- vitamin B12
Label text, as published
INGREDIENTS: RICE, SUGAR, CONTAINS 2% OR LESS OF salt, malt flavor. VITAMINS AND MINERALS: Iron (ferric phosphate), niacinamide, vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin hydrochloride), folic acid, vitamin D3, vitamin B12.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Honey Bunches of Oats Vanilla Post · 12 oz Ultra-processedContains added sugarsContains seed oilsNo synthetic dyes Score 15 out of 100 Bad -
Bran flakes Whole Grain Wheat Cereal Signature Select · 17.3 oz/490 g High in saltContains added sugarsContains whole grains Score 29 out of 100 Poor -
Maple Nut Instant Oatmeal Nature's Path Organic · 8 × 50 g Ultra-processedContains added sugarsCertified organicNo additives Score 38 out of 100 Poor
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int