Breakfast cereals
Mom's Best Cereals Raisin Bran
22 oz
Score
- High in sugar
- Contains added sugars
- No additives
- Contains whole grains
Why it scores 38
Mom's Best Cereals Raisin Bran scores 38 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 14 points Sugars 27.3 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Greenwise · 14 oz Less sugar · No malt syrup Score 79 out of 100 , 41 points higher -
Simply raisin Kashi · 15.6 oz Less sugar · No added sugars Score 76 out of 100 , 38 points higher -
Raisin Bran Cereal, Raisin Bran Post · 3 oz/85 g No malt syrup Score 66 out of 100 , 28 points higher -
Bran flakes True Goodness · 13.5 oz Less sugar · No malt syrup Score 74 out of 100 , 36 points higher -
Raisin Bran WinCo Winco Foods · 16.6 oz/1 lb/0.6 oz No malt syrup Score 66 out of 100 , 28 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Raisin Bran
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 27.3 g / 100 g minus 14 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 309 kcal / 100 g minus 1 points
- Fiber 14.5 g / 100 g plus 4 points
100 − 62 = 38
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 309 kcal |
|---|---|
| Fat | 1.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.2 g |
| Sugars | 27.3 g |
| Added sugars | 14.5 g |
| Fiber | 14.5 g |
| Protein | 9.1 g |
| Salt | 1.1 g |
Serving: 55g
Ingredients
- WHOLE GRAIN WHEAT
- RAISINS
- WHEAT BRAN
- SUGAR (high concern)
- BARLEY MALT EXTRACT (high concern)
- SALT
- VITAMINS AND MINERALS: REDUCED IRON
- THIAMIN MONONITRATE (VITAMIN B1)
- NIACINAMIDE (VITAMIN B3)
- CALCIUM PANTOTHENATE (VITAMIN B5)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- FOLIC ACID
Label text, as published
INGREDIENTS: WHOLE GRAIN WHEAT, RAISINS, WHEAT BRAN, SUGAR, BARLEY MALT EXTRACT, SALT. VITAMINS AND MINERALS: REDUCED IRON, THIAMIN MONONITRATE (VITAMIN B1), NIACINAMIDE (VITAMIN B3), CALCIUM PANTOTHENATE (VITAMIN B5), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk