Breakfast cereals
Lovebird Orangic Cocoa O's
7 g
Score
- Contains added sugars
- Certified organic
- No additives
- Seed-oil free
- Contains whole grains
Why it scores 67
Lovebird Orangic Cocoa O's scores 67 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 11 points Sugars 20 g / 100 g: Very high in sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Farmers Market Mix Seven Sundays · 12 oz No added sugars · No coconut sugar Score 100 out of 100 , 33 points higher -
Quinoa Flakes Ancient Harvest · 12 oz No added sugars · No coconut sugar Score 100 out of 100 , 33 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) No added sugars · No coconut sugar Score 100 out of 100 , 33 points higher -
Fortified Creamy Hot Wheat Cereal Malt O Meal · 18 oz (1 lb 2 oz) 510 g No added sugars · No coconut sugar Score 100 out of 100 , 33 points higher -
Big Biscuit Shredded Wheat Post · 15 oz No added sugars · No coconut sugar Score 100 out of 100 , 33 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Orangic Cocoa O's
Ingredients
- Coconut sugar minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Saturated fat 3.3 g / 100 g minus 3 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 400 kcal / 100 g minus 2 points
- Fiber 6.7 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
- No additives plus 3 points
100 − 33 = 67
Can’t score above 79. Contains coconut sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 3.3 g |
| Saturated fat | 3.3 g |
| Trans fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 20 g |
| Added sugars | 20 g |
| Fiber | 6.7 g |
| Protein | 3.3 g |
| Salt | 0.4 g |
Serving: 30g
Ingredients
- Buckwheat flour
- cassava flour
- coconut sugar (high concern)
- cocoa powder
- coconut oil
- vanilla extract
- sea salt
Label text, as published
Buckwheat flour, cassava flour, coconut sugar, cocoa powder, coconut oil, vanilla extract, sea salt.
Allergens and diets
- Vegan
- Vegetarian
- Gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov