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General mills total whole grain flakes
Photo: Open Food Facts contributors (CC BY-SA)

Cereal flakes

General mills total whole grain flakes

16 oz

Okay out of 100 High confidence
  • Contains added sugars
  • Contains whole grains
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Why it scores 43

General mills total whole grain flakes scores 43 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Honey: An added sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

General mills total whole grain flakes

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Honey
    Strong An added sugar. [1][2][3]
subtotal−40

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 15 g / 100 g
    Strong High in sugar. [1]
  • Salt 1.2 g / 100 g
    Strong High in salt. [5]
  • Energy 350 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 10 g / 100 g
    Strong A good source of fiber. [2]
subtotal−9
TOTAL 43Okay

100 − 57 = 43

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00016000275638 · 2026-03-27

score v1.3.0 · kb 2026.10.11

High confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy350 kcal
Fat2.5 g
Saturated fat0 g
Trans fat0 g
Carbohydrates82.5 g
Sugars15 g
Added sugars12.5 g
Fiber10 g
Protein7.5 g
Salt1.2 g

Serving: 1 cup (40 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

Whole Grain Wheat, Sugar, Honey, Salt. Vitamin E (mixed tocopherols) Added to Preserve Freshness.Vitamins and Minerals: Vitamin C (sodium ascorbate), Vitamin E Acetate, Iron and Zinc (mineral nutrients), A B Vitamin (niacinamide), A B Vitamin (calcium pantothenate), Vitamin B6 (pyridoxine hydrochloride), Vitamin B2 (riboflavin), Vitamin B1 (thiamin mononitrate), A B Vitamin (folic acid), Vitamin A (palmitate), Vitamin B12, Vitamin D3.

Allergens and diets

Contains: Wheat, Gluten

  • Not vegan
  • Vegetarian
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

More from General Mills

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int