Cereal flakes
Millville Frosted Shredded Wheat Bite Size Sweetened Whole Grain Cereal
18 oz
Score
- Ultra-processed
- Contains added sugars
- Contains whole grains
Why it scores 53
Millville Frosted Shredded Wheat Bite Size Sweetened Whole Grain Cereal scores 53 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 20 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Weis, shredded wheat, bite size, 100% natural whole grain cereal Weis · 16.4 oz/1.025 lb/465 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Shredded wheat bite size shredded whole grain wheat cereal, shredded wheat Food Club Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite size shredded whole wheat cereal The Kroger Co. · 16.4 oz/464 g Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite Size Shredded Wheat Great Value · 8 servings Net wt 16.4 oz Not ultra-processed · No added sugars Score 100 out of 100 , 47 points higher -
Bite-Size Shredded Wheat Wegmans · 16.4 oz Not ultra-processed · No added sugars Score 99 out of 100 , 46 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Frosted Shredded Wheat Bite Size Sweetened Whole Grain Cereal
Ingredients
- Sugar minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Energy 350 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 47 = 53
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 350 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 83.3 g |
| Sugars | 20 g |
| Added sugars | 20 g |
| Fiber | 10 g |
| Protein | 8.3 g |
| Salt | 0 g |
Serving: 21 biscuits (60 g)
Ingredients
- WHOLE GRAIN WHEAT
- SUGAR (high concern)
- GELATIN
- TOCOPHEROLS (VITAMIN E) TO MAINTAIN FRESHNESS
- VITAMINS AND MINERALS: REDUCED IRON
- FOLIC ACID
- NIACINAMIDE (VITAMIN B3)
- THIAMIN MONONITRATE (VITAMIN B1)
- CALCIUM PANTOTHENATE (VITAMIN B5)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
Label text, as published
WHOLE GRAIN WHEAT, SUGAR, GELATIN, TOCOPHEROLS (VITAMIN E) TO MAINTAIN FRESHNESS. VITAMINS AND MINERALS: REDUCED IRON, FOLIC ACID, NIACINAMIDE (VITAMIN B3), THIAMIN MONONITRATE (VITAMIN B1), CALCIUM PANTOTHENATE (VITAMIN B5), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6).
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cereal flakes on GoodSwap
-
Raisin Bran Kellogg's · 456 g High in sugarContains added sugarsNo additivesContains whole grains Score 27 out of 100 Poor -
Crunchy Pecan Cereal Great Grains · 453 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 23 out of 100 Poor -
Honey Bunches of Oats with Almonds Post · 12 oz Ultra-processedContains added sugarsContains seed oilsContains artificial flavors Score 15 out of 100 Bad -
Wheaties cereal General Mills · 442 g Contains added sugarsContains whole grains Score 44 out of 100 Okay -
Banana Nut Crunch Cereal Post great grains · 15.5 oz/439 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 22 out of 100 Poor -
Organic honey toasted Kashi · 13.6 oz Ultra-processedContains added sugarsContains seed oilsCertified organic Score 35 out of 100 Poor
More from Millville
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org