Fruits cereal bars
Mott's Soft Baked Bars Berry
6 × 0.96 oz (27 g) bars - Net weight 5.76 oz (163 g)
Score
- Ultra-processed
- Contains added sugars
- Contains palm oil
- Seed-oil free
- No synthetic dyes
- Contains whole grains
Why it scores 7
Mott's Soft Baked Bars Berry scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and snack bars
-
Soft Baked Almond Flour Bars Chocolate Brownie Simple Mills · 5.99 oz/170 g Not ultra-processed · No palm oil Score 49 out of 100 , 42 points higher -
Soft Baked Almond Flour Bars Peanut Butter Chocolate Chip Simple Mills · 5.99 oz/170 g Not ultra-processed · No added sugars Score 71 out of 100 , 64 points higher -
Soft and chewy oat bar Over Easy · 52 g Not ultra-processed · No palm oil Score 62 out of 100 , 55 points higher -
Vanilla Almond Soft Baked Bars No added sugars · No palm oil Score 55 out of 100 , 48 points higher -
Gluten Free Berry Maple Breakfast Bars Whole Foods Market · 7.4 oz Not ultra-processed · No palm oil Score 49 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Mott's Soft Baked Bars Berry
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Fructose minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 7 kinds of ultra-processing markers minus 8 points
Nutrition per 100 g
- Sugars 22.2 g / 100 g minus 11 points
- Saturated fat 3.7 g / 100 g minus 3 points
- Salt 1.3 g / 100 g minus 5 points
- Energy 407 kcal / 100 g minus 2 points
- Fiber 11.1 g / 100 g plus 4 points
100 − 93 = 7
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in fat (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 407 kcal |
|---|---|
| Fat | 18.5 g |
| Saturated fat | 3.7 g |
| Trans fat | 0 g |
| Carbohydrates | 63 g |
| Sugars | 22.2 g |
| Added sugars | 18.5 g |
| Fiber | 11.1 g |
| Protein | 3.7 g |
| Salt | 1.3 g |
Serving: 1 bar (27 g)
Ingredients
- Whole Wheat Flour
- Canola and Palm Oil
- Corn Syrup (high concern)
- Applesauce (apple puree, ascorbic acid [to protect color])
- Vegetable Glycerin
- Sugar (high concern)
- Sugarcane Fiber
- Chicory Root Extract
- Fructose (high concern)
- Honey (high concern)
- Nonfat Milk
- Mixed Berry Flavored Bits (dextrose, sugar, palm oil, wheat flour, natural flavor, fruit and vegetable juice [for color], cocoa processed with alkali, citric acid) (not recognized)
- Egg Whites
- Baking Powder (sodium acid pyrophosphate, baking soda, monocalcium phosphate)
- Soy Lecithin
- Salt
- Pectin
- Natural Flavor
Label text, as published
Whole Wheat Flour, Canola and Palm Oil, Corn Syrup, Applesauce (apple puree, ascorbic acid [to protect color]), Vegetable Glycerin, Sugar, Sugarcane Fiber, Chicory Root Extract, Fructose, Honey, Nonfat Milk, Mixed Berry Flavored Bits (dextrose, sugar, palm oil, wheat flour, natural flavor, fruit and vegetable juice [for color], cocoa processed with alkali, citric acid). Contains 2% or less of: Egg Whites, Baking Powder (sodium acid pyrophosphate, baking soda, monocalcium phosphate), Soy Lecithin, Salt, Pectin, Natural Flavor.
Allergens and diets
Contains: Milk, Soy, Wheat, Gluten, Egg
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Packaging
Composite material, Recycled paper
Context only: no points in v1.
More fruits cereal bars on GoodSwap
-
KIND Breakfast Blueberry Almond Kind · 10.58 oz (300 g) Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 22 out of 100 Poor -
Soft Baked Breakfast Bars Nutri-Grain · 37 g Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 6 out of 100 Bad -
Made Good Granola Bar Mixed Berry Made Good · 24 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 20 out of 100 Poor -
Kellog's Nutrigrain Mixed Berry Kellogg's · 10.4 oz (296 g) Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 6 out of 100 Bad -
Kellog's Nutrigrain Raspberry Kellogg's · 10.4 oz (296 g) Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 6 out of 100 Bad -
Kellog's Nutrigrain Power-Fuls Soft Baked Oat Bites Strawberry Nutri-Grain · 5.6 oz Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 6 out of 100 Bad
More from Mott's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu