Wheat breads

L'oven Fresh 100% Whole Wheat Bread

688 g

Poor out of 100 Medium confidence

Ultra-processed
Contains added sugars
Contains emulsifiers studied for gut effects
Contains seed oils
Contains whole grains

Why it scores 29

L'oven Fresh 100% Whole Wheat Bread scores 29 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:

minus 20 points Sugar: An added sugar. Strong
minus 20 points Honey: An added sugar. Strong
minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better sliced bread

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

100% Whole Wheat Bread

START100

Ingredients

Sugar minus 20 points

Strong An added sugar. [1][2][3]
Honey minus 20 points

Strong An added sugar. [1][2][3]
Wheat gluten minus 2.5 points

Info An ingredient typical of ultra-processed foods (NOVA group 4). [4]
Soybean oil minus 1.5 points

Emerging High in omega-6 linoleic acid. [5][6][7][8]
Mono- and diglycerides minus 1.5 points

Strong In the NutriNet-Santé cohort, higher intakes of mono- and diglycerides of fatty acids (E471 and E472) were associated with higher cardiovascular risk; cause and effect is not established. [9][10][4]
Sodium stearoyl lactylate minus 1.5 points

Info An additive class typical of ultra-processed foods (NOVA group 4). [4]
Calcium propionate minus 0.5 points

Regulatory Health Canada permits it only in listed foods, up to set limits (2,000 ppm in bread, as propionic acid). [11]
Calcium phosphate minus 0.5 points

Strong EFSA (2019) set a group ADI for phosphates of 40 mg/kg body weight (as phosphorus) and noted that infants, toddlers and children may exceed it. [12]
Soy lecithin minus 0.5 points

Info An additive class typical of ultra-processed foods (NOVA group 4). [4]

subtotal−48.5

Processing

Ultra-processed (NOVA 4) minus 18 points

Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
2 kinds of ultra-processing markers minus 1.5 points

Emerging Industrial additive classes found: emulsifier and industrial protein. [4]

subtotal−19.5

Nutrition per 100 g

Sugars 7 g / 100 g minus 3 points

Strong Contains some sugar. [1]
Salt 1.1 g / 100 g minus 3 points

Strong High in salt. [13]
Energy 233 kcal / 100 g minus 1 points

Info Energy-dense for its weight. [2]
Fiber 4.7 g / 100 g plus 2 points

Strong A good source of fiber. [2]
Protein 11.6 g / 100 g plus 2 points

Info A good source of protein. [2]

subtotal−3

TOTAL 29Poor

100 − 71 = 29

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Nutrition per 100 g

Energy	233 kcal
Fat	2.3 g
Saturated fat	0 g
Carbohydrates	44.2 g
Sugars	7 g
Added sugars	7 g
Fiber	4.7 g
Protein	11.6 g
Salt	1.1 g

Serving: 42 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.

Label text, as published

WHOLE WHEAT FLOUR, WATER, SUGAR, WHEAT GLUTEN, YEAST, CONTAINS 2% OR LESS OF THE FOLLOWING: SALT, HONEY, SOYBEAN OIL, RAISIN JUICE CONCENTRATE, DOUGH CONDITIONERS (MONO - & DIGLYCERIDES, SODIUM STEAROYL LACTYLATE, ASCORBIC ACID), CALCIUM PROPIONATE AND SORBIC ACID (TO RETAIN FRESHNESS), YEAST NUTRIENTS (AMMONIUM SULFATE, MONOCALCIUM PHOSPHATE), FUMARIC ACID, SOY LECITHIN

Allergens and diets

Contains: Soy, Wheat, Gluten

Not vegan
Not gluten-free
Palm-oil-free

Always check the package: recipes change.

Sources

Guideline: sugars intake for adults and children

World Health Organization · Mar 4, 2015 · Agency assessment

“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

who.int
Dietary Guidelines for Americans, 2025–2030

U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

cdn.realfood.gov
Added and free sugars should be as low as possible

European Food Safety Authority · Feb 28, 2022 · Agency assessment

“Sugar consumption is a known cause of dental caries.”

efsa.europa.eu
Ultra-processed foods: what they are and how to identify them

Public Health Nutrition · April 2019 · Peer-reviewed

doi.org
Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

BMJ · Apr 12, 2016 · Peer-reviewed

“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

doi.org
Use of dietary linoleic acid for secondary prevention of coronary heart disease and death: evaluation of recovered data from the Sydney Diet Heart Study and updated meta-analysis

BMJ · Feb 4, 2013 · Peer-reviewed

doi.org
Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

Circulation · Oct 28, 2014 · Peer-reviewed

“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

doi.org
Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

Circulation · Jul 18, 2017 · Peer-reviewed

doi.org
Food additive emulsifiers and risk of cardiovascular disease in the NutriNet-Santé cohort: prospective cohort study

BMJ · Sep 6, 2023 · Peer-reviewed

“This study found positive associations between risk of CVD and intake of five individual and two groups of food additive emulsifiers widely used in industrial foods.”

doi.org
Re-evaluation of mono- and di-glycerides of fatty acids (E 471) as food additives

European Food Safety Authority · Nov 10, 2017 · Agency assessment

“The available studies did not raise any concern with regard to genotoxicity.”

doi.org
11. List of Permitted Preservatives (Lists of Permitted Food Additives)

Health Canada · Oct 20, 2025 · Regulator

“B.2 Butylated Hydroxyanisole n/a (a) Active dry yeasts (a) Preservative (a) 1,000 ppm n/a”

canada.ca
EFSA issues new advice on phosphates

European Food Safety Authority · Jun 12, 2019 · Agency assessment

“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”

efsa.europa.eu
Sodium reduction (fact sheet)

World Health Organization · May 11, 2026 · Agency assessment

“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

who.int
Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

BMJ · Feb 28, 2024 · Peer-reviewed

“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

doi.org
Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

Cell Metabolism · July 2019 · Peer-reviewed

doi.org
Dietary emulsifiers impact the mouse gut microbiota promoting colitis and metabolic syndrome

Nature · Mar 5, 2015 · Peer-reviewed

“carboxymethylcellulose and polysorbate-80, induced low-grade inflammation and obesity/metabolic syndrome in wild-type hosts and promoted robust colitis in mice predisposed to this disorder.”

doi.org
Randomized Controlled-Feeding Study of Dietary Emulsifier Carboxymethylcellulose Reveals Detrimental Impacts on the Gut Microbiota and Metabolome

Gastroenterology · March 2022 · Peer-reviewed

“Relative to control subjects, CMC consumption modestly increased postprandial abdominal discomfort and perturbed gut microbiota composition in a way that reduced its diversity.”

doi.org

Score

Why it scores 29

Better sliced bread

Nutrition per 100 g

Ingredients

Allergens and diets

More wheat breads on GoodSwap

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Sources