Wheat breads
Private Selection Sugar Free 100% Whole Wheat Sliced Wide Pan Bread
24 oz
Score
- Ultra-processed
- High in salt
- Contains non-nutritive sweeteners
- Contains sugar alcohols
- Contains seed oils
- Contains whole grains
Why it scores 56
Private Selection Sugar Free 100% Whole Wheat Sliced Wide Pan Bread scores 56 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 7.5 points Sucralose: In a 2022 randomized study, sucralose and saccharin altered the gut microbiome and impaired glucose responses in some people; a 2023 lab study raised questions about its by-product sucralose-6-acetate. Strong
- minus 6 points 5 kinds of ultra-processing markers: Industrial additive classes found: emulsifier, industrial protein, non-nutritive sweetener, sugar alcohol (polyol) and thickener, stabilizer or gelling agent. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better sliced bread
-
Whole Wheat Sourdough Bread Alone · 22 oz Not ultra-processed · Less salt Score 98 out of 100 , 42 points higher -
Multigrain wide pan bread Private Selection Not ultra-processed · Less salt Score 94 out of 100 , 38 points higher -
100% Whole Wheat Heidelberg Bread · 20 oz Not ultra-processed · Less salt Score 93 out of 100 , 37 points higher -
Sliced Whole Grain The Essential Baking Company · 20 oz Not ultra-processed · Less salt Score 100 out of 100 , 44 points higher -
Sourdough Cracked Wheat Square Bread Goldminer Not ultra-processed · Less salt Score 99 out of 100 , 43 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Sugar Free 100% Whole Wheat Sliced Wide Pan Bread
Ingredients
- Sucralose minus 7.5 points
- Wheat gluten minus 2.5 points
- Maltitol minus 2.5 points
- Soybean oil minus 1.5 points
- Sodium stearoyl lactylate minus 1.5 points
- Calcium propionate minus 1.5 points
- Guar gum minus 0.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 5 kinds of ultra-processing markers minus 6 points
Nutrition per 100 g
- Saturated fat 1.1 g / 100 g minus 1 points
- Salt 1.6 g / 100 g minus 5 points
- Energy 244 kcal / 100 g minus 1 points
- Fiber 4.4 g / 100 g plus 2 points
- Protein 11.1 g / 100 g plus 2 points
100 − 44.5 = 55.5 → 56
Can’t score above 79. High in salt (above the front-of-pack "high" level). [16]
Nutrition per 100 g
| Energy | 244 kcal |
|---|---|
| Fat | 3.3 g |
| Saturated fat | 1.1 g |
| Trans fat | 0 g |
| Carbohydrates | 44.4 g |
| Sugars | 0 g |
| Added sugars | 0 g |
| Fiber | 4.4 g |
| Protein | 11.1 g |
| Salt | 1.6 g |
Serving: 1 portion (45 g)
Ingredients
- WHOLE WHEAT FLOUR
- WATER
- WHEAT GLUTEN
- YEAST
- MALTITOL
- WHEAT BRAN
- SOYBEAN OIL
- CALCIUM SULFATE
- SALT
- SODIUM STEAROYL LACTYLATE
- CALCIUM PROPIONATE (PRESERVATIVE)
- GUAR GUM
- ASCORBIC ACID
- SUCRALOSE (moderate concern)
Label text, as published
WHOLE WHEAT FLOUR, WATER, WHEAT GLUTEN, YEAST, MALTITOL. CONTAINS 2% OR LESS OF: WHEAT BRAN, SOYBEAN OIL, CALCIUM SULFATE, SALT. SODIUM STEAROYL LACTYLATE, CALCIUM PROPIONATE (PRESERVATIVE), GUAR GUM, ASCORBIC ACID, SUCRALOSE.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More wheat breads on GoodSwap
-
100% Whole Wheat Bread Nature's Own · 20 oz (567 g) Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 59 out of 100 Okay -
Thin-Sliced Organic Bread Sprouted Whole Grains Killer Bread · 581.0 g Ultra-processedContains added sugarsContains seed oilsCertified organic Score 40 out of 100 Okay -
Powerseed Organic Bread Dave's Killer Bread · 25 oz Ultra-processedCertified organicContains whole grains Score 87 out of 100 Excellent -
100% Whole Wheat Bread L'oven Fresh · 688 g Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 29 out of 100 Poor - Enriched Bread Nature's Own · 40 oz/2.5 lb/1.13 kg Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsContains seed oils Score 30 out of 100 Poor
-
Sandwich Thins Arnold · 12 oz/340 g Ultra-processedContains added sugarsContains emulsifiers studied for gut effectsSeed-oil free Score 37 out of 100 Poor
More from Private Selection
-
Multigrain Sliced Wide Pan Bread Private Selection · 24 oz Score 36 out of 100 Poor -
Dark Rye Wide Pan Bread Private Selection · 24 oz 680 g Score 79 out of 100 Good -
100% Whole Wheat White Pan Bread Private Selection · 24 oz Score 71 out of 100 Good -
Gouda Cheese Cracker Cuts Private Selection · 10 oz Score 74 out of 100 Good
Sources
-
Personalized microbiome-driven effects of non-nutritive sweeteners on human glucose tolerance
“As groups, each administered NNS distinctly altered stool and oral microbiome and plasma metabolome, whereas saccharin and sucralose significantly impaired glycemic responses.”
doi.org
-
“Sucralose-6-acetate significantly increased the expression of genes associated with inflammation, oxidative stress, and cancer”
doi.org
-
“EFSA’s experts concluded that the sweetener sucralose (E 955) continues to be safe for consumers for its currently authorised uses as a food additive.”
efsa.europa.eu
-
WHO advises not to use non-sugar sweeteners for weight control in newly released guideline
“The recommendation is based on the findings of a systematic review of the available evidence which suggests that use of NSS does not confer any long-term benefit in reducing body fat in adults or children.”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Regulation (EU) No 1169/2011, Annex III point 2.4 (foods with more than 10 % added polyols)
“‘excessive consumption may produce laxative effects’.”
eur-lex.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
11. List of Permitted Preservatives (Lists of Permitted Food Additives)
“B.2 Butylated Hydroxyanisole n/a (a) Active dry yeasts (a) Preservative (a) 1,000 ppm n/a”
canada.ca
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org