GoodSwap Get notified
Millville Crunchy Granola Raisin Bran
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Millville Crunchy Granola Raisin Bran

Bad out of 100 Medium confidence
  • Ultra-processed
  • High in sugar
  • Contains added sugars
  • Contains seed oils
  • Contains whole grains
Get GoodSwap

Why it scores 14

Millville Crunchy Granola Raisin Bran scores 14 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Corn syrup: An added sugar. Strong
  3. Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Crunchy Granola Raisin Bran

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
  • Corn syrup
    Strong An added sugar. [1][2][3]
  • Molasses
    Strong An added sugar. [1][2][3]
subtotal−50

Processing

  • Ultra-processed (NOVA 4)
    Strong Classified NOVA 4: made with industrial ingredients and additives. [4]
  • 3 kinds of ultra-processing markers
    Emerging Industrial additive classes found: flavoring, humectant and industrial sugar or starch hydrolysate. [4]
subtotal−21

Nutrition per 100 g

  • Sugars 33.3 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 0.9 g / 100 g
    Strong High in salt. [5]
  • Energy 370 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 7.4 g / 100 g
    Strong A good source of fiber. [2]
subtotal−15
TOTAL 14Bad

100 − 86 = 14

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]

GTIN 04099100027884 · 2026-03-04

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy370 kcal
Fat1.9 g
Saturated fat0 g
Trans fat0 g
Carbohydrates85.2 g
Sugars33.3 g
Fiber7.4 g
Protein7.4 g
Salt0.9 g

Serving: 1 serving (54 g)

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

whole grain wheat, sugar, raisins, wheat bran, rice, whole grain rolled oats, corn syrup, glycerin, whole grain rolled wheat, molasses, salt, malted barley syrup, high oleic canola oil, honey, cinnamon, mixed tocopherols (added to preserve freshness), natural flavor, vitamins and minerals: reduced iron, niacinamide, sodium ascorbate (vitamin c), zinc oxide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1), vitamin a palmitate, folic acid, alphà tocopherol acetate (vitamin e), vitamin d, vitamin b12, contains: wheat,

Allergens and diets

Contains: Wheat, Gluten

  • Not vegan
  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Millville

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int

  6. Guide to creating a front of pack (FoP) nutrition label for pre-packed products sold through retail outlets

    Department of Health and Social Care / Food Standards Agency (GOV.UK) · Nov 8, 2016 · Regulator

    “Table 3: Criteria for drinks (per 100ml)”

    assets.publishing.service.gov.uk

  7. Ultra-processed food exposure and adverse health outcomes: umbrella review of epidemiological meta-analyses

    BMJ · Feb 28, 2024 · Peer-reviewed

    “Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”

    doi.org

  8. Ultra-Processed Diets Cause Excess Calorie Intake and Weight Gain: An Inpatient Randomized Controlled Trial of Ad Libitum Food Intake

    Cell Metabolism · July 2019 · Peer-reviewed

    doi.org

  9. Re-evaluation of the traditional diet-heart hypothesis: analysis of recovered data from Minnesota Coronary Experiment (1968-73)

    BMJ · Apr 12, 2016 · Peer-reviewed

    “replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”

    doi.org

  10. Dietary Fats and Cardiovascular Disease: A Presidential Advisory From the American Heart Association

    Circulation · Jul 18, 2017 · Peer-reviewed

    doi.org

  11. Dietary Linoleic Acid and Risk of Coronary Heart Disease: A Systematic Review and Meta-Analysis of Prospective Cohort Studies

    Circulation · Oct 28, 2014 · Peer-reviewed

    “These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”

    doi.org