Breakfast cereals
Great Value Strawberry Awake
16.9 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains whole grains
Why it scores 16
Great Value Strawberry Awake scores 16 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Strawberry Crème Special K Plus · 4 g Less sugar · No added sugars Score 55 out of 100 , 39 points higher -
Rise & Shine Mix Strawberry Banana Nut Seven Sundays · 567 g Not ultra-processed · Less sugar Score 89 out of 100 , 73 points higher -
Strawberry Crème Special K Cereal Special K · 8.1 oz Less sugar · No added sugars Score 55 out of 100 , 39 points higher -
Strawberry Cereal Three Wishes · 8.6 oz/245 g Less sugar · No corn syrup Score 51 out of 100 , 35 points higher -
Strawberry Lovebird- Grain Free Cereal · 7 oz/198 g Not ultra-processed · Less sugar Score 47 out of 100 , 31 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry Awake
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 27.5 g / 100 g minus 14 points
- Salt 1.2 g / 100 g minus 3 points
- Energy 350 kcal / 100 g minus 2 points
- Fiber 10 g / 100 g plus 4 points
100 − 84.5 = 15.5 → 16
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 350 kcal |
|---|---|
| Fat | 1.3 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 85 g |
| Sugars | 27.5 g |
| Added sugars | 25 g |
| Fiber | 10 g |
| Protein | 7.5 g |
| Salt | 1.2 g |
Serving: 1 1/4 cup (40 g)
Ingredients
- RICE
- WHOLE GRAIN WHEAT
- SUGAR (high concern)
- WHEAT BRAN
- DRIED STRAWBERRIES
- SOLUBLE WHEAT FIBER
- CORN SYRUP (high concern)
- SALT
- BARLEY MALT EXTRACT (high concern)
- VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C)
- REDUCED IRON
- ALPHA-TOCOPHERYL ACETATE (VITAMIN E)
- NIACINAMIDE (VITAMIN B3)
- VITAMIN A PALMITATE
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- RIBOFLAVIN (VITAMIN B2)
- THIAMIN MONONITRATE (VITAMIN B1)
- FOLIC ACID
- VITAMIN B12
Label text, as published
RICE, WHOLE GRAIN WHEAT, SUGAR, WHEAT BRAN, DRIED STRAWBERRIES, SOLUBLE WHEAT FIBER, CORN SYRUP, SALT, BARLEY MALT EXTRACT. VITAMINS AND MINERALS: SODIUM ASCORBATE (VITAMIN C), REDUCED IRON, ALPHA-TOCOPHERYL ACETATE (VITAMIN E), NIACINAMIDE (VITAMIN B3), VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID, VITAMIN B12.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Honey Bunches of Oats Maple Pecans Post · 12 oz Ultra-processedContains added sugarsContains seed oilsContains artificial flavors Score 15 out of 100 Bad -
Frosted Mini Wheats Original Kellogg's · 32 oz Ultra-processedContains added sugarsContains whole grains Score 29 out of 100 Poor -
Instant Oatmeal brown sugar & maple imp Bob's Red Mill · 280 g Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 16 out of 100 Bad
More from Great Value
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org