Breakfast cereals
Lovebird- Grain Free Cereal Strawberry
7 oz/198 g
Score
- Contains added sugars
- Certified organic
- Seed-oil free
- No synthetic dyes
Why it scores 47
Lovebird- Grain Free Cereal Strawberry scores 47 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Honey: An added sugar. Strong
- minus 20 points Coconut sugar: An added sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Rise & Shine Mix Strawberry Banana Nut Seven Sundays · 567 g No added sugars · No honey Score 89 out of 100 , 42 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz No added sugars · No honey Score 96 out of 100 , 49 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) No added sugars · No honey Score 100 out of 100 , 53 points higher -
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No added sugars · No honey Score 93 out of 100 , 46 points higher -
Bite-Size Shredded Wheat Wegmans · 16.4 oz No added sugars · No honey Score 99 out of 100 , 52 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Strawberry
Ingredients
- Honey minus 20 points
- Coconut sugar minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 16.7 g / 100 g minus 8 points
- Saturated fat 3.3 g / 100 g minus 3 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 367 kcal / 100 g minus 2 points
- Fiber 6.7 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 53 = 47
Can’t score above 79. Contains honey, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 367 kcal |
|---|---|
| Fat | 5 g |
| Saturated fat | 3.3 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 16.7 g |
| Added sugars | 10 g |
| Fiber | 6.7 g |
| Protein | 3.3 g |
| Salt | 0.4 g |
Serving: 0.75 cup (30.0 g)
Ingredients
- ORGANIC CASSAVA FLOUR
- ORGANIC COCONUT FLOUR
- ORGANIC HONEY (high concern)
- ORGANIC COCONUT SUGAR (high concern)
- ORGANIC STRAWBERRY POWDER
- ORGANIC COCONUT OIL
- REDMOND REAL SEA SALT
- ORGANIC BEET JUICE POWDER
- ORGANIC LEMON OIL
Label text, as published
ORGANIC CASSAVA FLOUR, ORGANIC COCONUT FLOUR, ORGANIC HONEY, ORGANIC COCONUT SUGAR, ORGANIC STRAWBERRY POWDER, ORGANIC COCONUT OIL, REDMOND REAL SEA SALT, ORGANIC BEET JUICE POWDER, ORGANIC LEMON OIL. CONTAINS: COCONUT MADE IN A FACILITY THAT ALSO PROCESSES SOY, DAIRY, WHEAT, EGGS, SESAME, AND TREE NUTS. DO NOT FEED HONEY TO INFANTS UNDER ONE YEAR OF AGE.
Allergens and diets
Contains: Milk, Tree nuts, Soy, Gluten, Egg, Sesame
- Not vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov