Breakfast cereals
Great Value Sweetened Multigrain Cereal
18 oz/510 g
Score
- Ultra-processed
- Contains added sugars
- No synthetic dyes
- Contains whole grains
Why it scores 46
Great Value Sweetened Multigrain Cereal scores 46 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 11 points Sugars 19.1 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 54 points higher -
Farmers Market Mix Seven Sundays · 12 oz Not ultra-processed · No added sugars Score 100 out of 100 , 54 points higher -
Quinoa Flakes Ancient Harvest · 12 oz Not ultra-processed · No added sugars Score 100 out of 100 , 54 points higher -
Bite-Sized Wheat Squares 365 Whole Foods Market · 14 oz Not ultra-processed · No added sugars Score 96 out of 100 , 50 points higher -
Shredded Wheat Original Post · 16.4 oz (465 g) Not ultra-processed · No added sugars Score 100 out of 100 , 54 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Sweetened Multigrain Cereal
Ingredients
- Sugar minus 20 points
- Sodium phosphate minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 19.1 g / 100 g minus 11 points
- Salt 1.4 g / 100 g minus 5 points
- Energy 381 kcal / 100 g minus 2 points
- Fiber 7.1 g / 100 g plus 4 points
100 − 54.5 = 45.5 → 46
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 381 kcal |
|---|---|
| Fat | 4.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 78.6 g |
| Sugars | 19.1 g |
| Added sugars | 19 g |
| Fiber | 7.1 g |
| Protein | 9.5 g |
| Salt | 1.4 g |
Serving: 1 cup (42 g)
Ingredients
- WHOLE GRAIN OATS
- SUGAR (high concern)
- CORN FLOUR
- WHOLE GRAIN WHEAT
- RICE FLOUR
- SALT
- CALCIUM CARBONATE
- TRISODIUM PHOSPHATE
- COLOR ADDED (PAPRIKA OLEORESIN AND TURMERIC OLEORESIN) (not recognized)
- FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS)
- VITAMINS AND MINERALS: REDUCED IRON
- NIACINAMIDE (VITAMIN B)
- ZINC OXIDE
- THIAMINE MONONITRATE (VITAMIN B)
- PYRIDOXINE HYDROCHLORIDE (VITAMIN B6)
- FOLIC ACID
Label text, as published
WHOLE GRAIN OATS, SUGAR, CORN FLOUR, WHOLE GRAIN WHEAT, RICE FLOUR, SALT, CALCIUM CARBONATE, TRISODIUM PHOSPHATE, COLOR ADDED (PAPRIKA OLEORESIN AND TURMERIC OLEORESIN). FRESHNESS PRESERVED WITH VITAMIN E (MIXED TOCOPHEROLS). VITAMINS AND MINERALS: REDUCED IRON, NIACINAMIDE (VITAMIN B), ZINC OXIDE, THIAMINE MONONITRATE (VITAMIN B), PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), FOLIC ACID.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Almond Crunchy Honey Oats Great Value · 18 oz/510 g Ultra-processedContains added sugarsContains seed oilsNo synthetic dyes Score 18 out of 100 Bad -
Swiss Müesli No Added Sugar Bio-Familia Ag · 12 oz No additivesContains whole grains Score 94 out of 100 Excellent -
Honey Ohs! Post · 20 oz/567 g Dye with an EU warning labelContains synthetic dyesUltra-processedHigh in sugar Score 10 out of 100 Bad
More from Great Value
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org