Breakfast cereals rich in fiber
Kellogg's Raisan Bran Crunch
157 oz
Score
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- Contains palm oil
- Seed-oil free
- Contains whole grains
Why it scores 11
Kellogg's Raisan Bran Crunch scores 11 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Millville · 470 g Not ultra-processed · Less salt Score 57 out of 100 , 46 points higher -
Organic Bran Flakes Whole Foods Market · 15 oz Not ultra-processed · Less sugar Score 58 out of 100 , 47 points higher -
Raisin Bran imp Post · 16.6 oz (471 g) Not ultra-processed · Less salt Score 57 out of 100 , 46 points higher -
Organic Bran Flakes Cereal Full Circle Market · 30 g Not ultra-processed · Less sugar Score 53 out of 100 , 42 points higher -
Simple Truth Organic Bran Flakes Cereal Simple Truth · 15 oz Not ultra-processed · Less sugar Score 58 out of 100 , 47 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Raisan Bran Crunch
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Corn syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 47.3 g / 100 g minus 14 points
- Salt 1.7 g / 100 g minus 5 points
- Energy 345 kcal / 100 g minus 2 points
- Fiber 7.3 g / 100 g plus 4 points
100 − 89.5 = 10.5 → 11
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 345 kcal |
|---|---|
| Fat | 1.8 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 83.6 g |
| Sugars | 47.3 g |
| Added sugars | 23.6 g |
| Fiber | 7.3 g |
| Protein | 7.3 g |
| Salt | 1.7 g |
Serving: 55g
Ingredients
- Whole grain wheat
- sugar (high concern)
- rice
- raisins
- wheat bran
- whole grain oats
- brown sugar syrup (high concern)
- vegetable glycerin
- corn syrup (high concern)
- salt
- natural flavor
- modified corn starch
- molasses (high concern)
- palm oil
- cinnamon
- honey (high concern)
- mixed tocopherols (vitamin E)
Label text, as published
Whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin, corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin E). Contains wheat ingredients.
Allergens and diets
Contains: Wheat, Gluten
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu