Cereal flakes
Simple Truth Organic Bran Flakes Cereal
15 oz
Score
- Contains added sugars
- Certified organic
- No additives
- Contains whole grains
Why it scores 58
Simple Truth Organic Bran Flakes Cereal scores 58 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 8 points Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Corn Flakes The Real Cereal Co. · 240.0 g No added sugars · No sugar Score 97 out of 100 , 39 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz No added sugars · No sugar Score 100 out of 100 , 42 points higher -
Quinoa Flakes Ancient Harvest · 12 oz No added sugars · No sugar Score 100 out of 100 , 42 points higher -
Oat Flakes, Organic Eden · 16 oz No added sugars · No sugar Score 100 out of 100 , 42 points higher -
Bite Size Shredded Wheat Great Value · 8 servings Net wt 16.4 oz No added sugars · No sugar Score 100 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Simple Truth Organic Bran Flakes Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 7.5 g / 100 g minus 3 points
- Salt 0.8 g / 100 g minus 3 points
- Energy 325 kcal / 100 g minus 2 points
- Fiber 17.5 g / 100 g plus 4 points
- Protein 12.5 g / 100 g plus 2 points
Bonuses
- Certified organic plus 5 points
- No additives plus 3 points
100 − 42 = 58
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 325 kcal |
|---|---|
| Fat | 2.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 7.5 g |
| Added sugars | 7.5 g |
| Fiber | 17.5 g |
| Protein | 12.5 g |
| Salt | 0.8 g |
Serving: 1 serving (40 g)
Ingredients
- ORGANIC WHOLE GRAIN WHEAT
- ORGANIC WHEAT BRAN
- ORGANIC CANE SUGAR (high concern)
- SEA SALT
- ORGANIC BARLEY MALT EXTRACT (high concern)
Label text, as published
ORGANIC WHOLE GRAIN WHEAT, ORGANIC WHEAT BRAN, ORGANIC CANE SUGAR, SEA SALT, ORGANIC BARLEY MALT EXTRACT.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More cereal flakes on GoodSwap
-
Raisin Bran Kellogg's · 456 g High in sugarContains added sugarsNo additivesContains whole grains Score 27 out of 100 Poor -
Crunchy Pecan Cereal Great Grains · 453 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 23 out of 100 Poor -
Honey Bunches of Oats with Almonds Post · 12 oz Ultra-processedContains added sugarsContains seed oilsContains artificial flavors Score 15 out of 100 Bad -
Mesa Sunrise Cereal, Judd Nature's Path Contains added sugarsCertified organicContains whole grains Score 73 out of 100 Good -
Pumpkin Spice Cereal Catalina Crunch · 8 oz Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains seed oils Score 56 out of 100 Okay -
Cereal Snackies Seven Sundays High in saturated fatContains added sugarsNo additivesSeed-oil free Score 39 out of 100 Poor
More from Simple Truth
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov