Breakfast cereals rich in fiber
Kashi GO original
12.3 oz
Score
- Ultra-processed
- Contains added sugars
- No synthetic dyes
- Contains whole grains
Why it scores 27
Kashi GO original scores 27 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Honey: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Kashi Organic Autumn Wheat Cereal Kashi No honey Score 62 out of 100 , 35 points higher -
Rise & Shine Mix Strawberry Banana Nut Seven Sundays · 567 g Not ultra-processed · No added sugars Score 89 out of 100 , 62 points higher -
Mixed Berry Cereal Cascadian Farm Organic · 354 g No added sugars · No sugar Score 72 out of 100 , 45 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 52 points higher -
Banana Bread on-the-go oats Hungryroot · 77 g Not ultra-processed · No sugar Score 68 out of 100 , 41 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Kashi GO original
Ingredients
- Sugar minus 20 points
- Honey minus 20 points
- Soy protein isolate / concentrate minus 2.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 3 kinds of ultra-processing markers minus 3 points
Nutrition per 100 g
- Sugars 14.3 g / 100 g minus 8 points
- Salt 0.5 g / 100 g minus 1 points
- Energy 571 kcal / 100 g minus 3 points
- Fiber 19 g / 100 g plus 4 points
100 − 73 = 27
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 571 kcal |
|---|---|
| Fat | 3.2 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 71.4 g |
| Sugars | 14.3 g |
| Fiber | 19 g |
| Protein | 19 g |
| Salt | 0.5 g |
Serving: 1.25 cup (63 g)
Ingredients
- Puffed whole grains blend (hard red wheat, triticale grain, brown rice, rye) (not recognized)
- soy protein concentrate
- degerminated yellow corn flour
- cane sugar (high concern)
- degerminated yellow corn meal
- oat fiber
- wheat bran
- soy flour
- corn bran
- honey (high concern)
- seven whole grains flour (oats, hard red wheat, rye, brown rice, triticale grain, barley, buckwheat)
- salt
- natural flavors
- annatto extract
Label text, as published
Puffed whole grains blend (hard red wheat, triticale grain, brown rice, rye), soy protein concentrate, degerminated yellow corn flour, cane sugar, degerminated yellow corn meal, oat fiber, wheat bran, soy flour, corn bran, honey, seven whole grains flour (oats, hard red wheat, rye, brown rice, triticale grain, barley, buckwheat), salt, natural flavors, annatto extract.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org