Breakfast cereals rich in fiber
Kellogg's Raisin Bran
22.1 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- No additives
- Contains whole grains
Why it scores 17
Kellogg's Raisin Bran scores 17 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Millville · 470 g Not ultra-processed · No brown sugar Score 57 out of 100 , 40 points higher -
Raisin Bran imp Post · 16.6 oz (471 g) Not ultra-processed · No brown sugar Score 57 out of 100 , 40 points higher -
Raisin Bran Cereal, Raisin Bran Post · 3 oz/85 g Not ultra-processed · No brown sugar Score 66 out of 100 , 49 points higher -
Raisin Bran Kroger · 16.6 oz (471 g) Not ultra-processed · No brown sugar Score 60 out of 100 , 43 points higher -
Raisin Bran Meijer · 23.5 oz Not ultra-processed · No brown sugar Score 56 out of 100 , 39 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Raisin Bran
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 30.5 g / 100 g minus 14 points
- Salt 0.9 g / 100 g minus 3 points
- Energy 322 kcal / 100 g minus 2 points
- Fiber 11.9 g / 100 g plus 4 points
100 − 83 = 17
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 322 kcal |
|---|---|
| Fat | 1.7 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 79.7 g |
| Sugars | 30.5 g |
| Added sugars | 15.3 g |
| Fiber | 11.9 g |
| Protein | 8.5 g |
| Salt | 0.9 g |
Serving: 1 serving (59 g)
Ingredients
- Whole grain wheat
- raisins
- wheat bran
- sugar (high concern)
- brown sugar syrup (high concern)
- malt flavor (high concern)
- salt
- iron
Label text, as published
Whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup, malt flavor, salt, iron.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals rich in fiber on GoodSwap
-
Heritage Flakes Nature's Path Organic · 375 g Contains added sugarsCertified organicNo additivesContains whole grains Score 46 out of 100 Okay -
Organic Cinnamon Harvest Kashi · 510 g Ultra-processedContains added sugarsNo additivesContains whole grains Score 63 out of 100 Good -
Supergrain Granola One Degree Organic Foods · 35.3 oz Contains added sugarsContains seed oilsCertified organicContains whole grains Score 40 out of 100 Okay -
Raisan Bran Crunch Kellogg's · 157 oz Ultra-processedHigh in sugarHigh in saltContains added sugars Score 11 out of 100 Bad -
Kashi GO original Kashi · 12.3 oz Ultra-processedContains added sugarsNo synthetic dyesContains whole grains Score 27 out of 100 Poor -
Special K Red Berries Kellogg's · 15.6 g Ultra-processedHigh in sugarHigh in saltContains added sugars Score 15 out of 100 Bad
More from Kellogg's
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org