Breakfast cereals
Hospitality Toasted Oats Cereal
14 oz
Score
- Ultra-processed
- Contains added sugars
- No synthetic dyes
- Contains whole grains
Why it scores 55
Hospitality Toasted Oats Cereal scores 55 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 5 points Salt 1.3 g / 100 g: High in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Toasted Wheat-Fuls Cereal Mom's Best Cereals · 16.4 oz (1 lb .4 oz) 465 g Not ultra-processed · No added sugars Score 100 out of 100 , 45 points higher -
Oat Flakes, Organic Eden · 16 oz Not ultra-processed · No added sugars Score 100 out of 100 , 45 points higher -
Toasted Wheat Cereal Wheatena · 20 oz Not ultra-processed · No added sugars Score 100 out of 100 , 45 points higher -
Toasted Oats Whole Grain Oat Cereal Meijer · 18 oz No added sugars · No sugar Score 79 out of 100 , 24 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · No modified starch Score 77 out of 100 , 22 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Toasted Oats Cereal
Ingredients
- Sugar minus 20 points
- Modified starch minus 2.5 points
- Potassium phosphate minus 2.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Salt 1.3 g / 100 g minus 5 points
- Energy 395 kcal / 100 g minus 2 points
- Fiber 10.5 g / 100 g plus 4 points
- Protein 10.5 g / 100 g plus 2 points
100 − 45.5 = 54.5 → 55
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 395 kcal |
|---|---|
| Fat | 6.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 73.7 g |
| Sugars | 2.6 g |
| Added sugars | 0 g |
| Fiber | 10.5 g |
| Protein | 10.5 g |
| Salt | 1.3 g |
Serving: 1 bowl (38 g)
Ingredients
- whole oat flour
- modified corn starch
- wheat starch
- sugar (high concern)
- salt
- calcium carbonate
- oat fiber
- tripotassium phosphate
- tocopherols
- annatto extract
- vitamin C
- sodium ascorbate
- reduced iron
- vitamin A
- palmitate (not recognized)
- niacinamide
- zinc oxide
- vitamin B6
- pyridoxine hydrochloride
- vitamin B2
- riboflavin
- vitamin D
- cholecalciferol
- vitamin B1
- thiamine hydrochloride
- folic acid
- vitamin B12
- cyanocobalamin
Label text, as published
whole oat flour, modified corn starch, wheat starch, sugar, salt, calcium carbonate, oat fiber, tripotassium phosphate, tocopherols, annatto extract, vitamin C, sodium ascorbate, reduced iron, vitamin A, palmitate, niacinamide, zinc oxide, vitamin B6, pyridoxine hydrochloride, vitamin B2, riboflavin, vitamin D, cholecalciferol, vitamin B1, thiamine hydrochloride, folic acid, vitamin B12, cyanocobalamin
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Gorilla Munch Corn Puffs Cereal Envirokidz · 284 High in sugarContains added sugarsCertified organicNo additives Score 60 out of 100 Good -
Kelloggs Kellogg's Ultra-processedHigh in sugarContains added sugarsContains palm oil Score 16 out of 100 Bad -
Maple Waffle Protein Cereal Catalina Crunch · 9 oz Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains seed oils Score 53 out of 100 Okay
More from Hospitality
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org