Extruded cereals
Cap'n Crunch Berries breakfast cereal
40 oz
Score
- Dye with an EU warning label
- Contains synthetic dyes
- Ultra-processed
- High in sugar
- High in salt
- Contains added sugars
- Contains palm oil
- Contains artificial flavors
Why it scores 7
Cap'n Crunch Berries breakfast cereal scores 7 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Overnight Oat & Chia berry fairy Prana Organic No EU warning-label dyes · No synthetic dyes Score 50 out of 100 , 43 points higher -
Grain free Cereal - Berry Seven Sundays · 8 oz No EU warning-label dyes · No synthetic dyes Score 57 out of 100 , 50 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz No EU warning-label dyes · No synthetic dyes Score 66 out of 100 , 59 points higher -
Original Wheat Berry Flakes Uncle Sam · 10 oz No EU warning-label dyes · No synthetic dyes Score 78 out of 100 , 71 points higher -
Special K Red Berries Kellogg's · 140 g No EU warning-label dyes · No synthetic dyes Score 55 out of 100 , 48 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Berries breakfast cereal
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Red 40 minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 44.2 g / 100 g minus 14 points
- Saturated fat 1.8 g / 100 g minus 1 points
- Salt 1.9 g / 100 g minus 7 points
- Energy 405 kcal / 100 g minus 2 points
100 − 93.5 = 6.5 → 7
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3][4][5][6][7][8][9][13]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [14]
Nutrition per 100 g
| Energy | 405 kcal |
|---|---|
| Fat | 5.4 g |
| Saturated fat | 1.8 g |
| Trans fat | 0.1 g |
| Carbohydrates | 86.2 g |
| Sugars | 44.2 g |
| Added sugars | 42.5 g |
| Fiber | 2.2 g |
| Protein | 5.4 g |
| Salt | 1.9 g |
Serving: 1 cup (40 g)
Ingredients
- corn flour
- sugar (high concern)
- oat flour
- brown sugar (high concern)
- palm
- coconut oil
- salt
- sodium citrate
- natural and artificial flavor
- red 40 (high concern)
- reduced iron
- niacinamide
- yellow 5 (high concern)
- malic acid
- zinc oxide
- strawberry juice concentrate
- blue 1 (moderate concern)
- yellow 6 (high concern)
- thiamin mononitrate
- riboflavin
- pyridoxine hydrochloride
- bht (preservative)
- folic acid
- tocopherols (preservative)
- one of the b vitamins
Label text, as published
corn flour, sugar, oat flour, brown sugar, palm and/or coconut oil, salt, sodium citrate, natural and artificial flavor, red 40, reduced iron, niacinamide*, yellow 5, malic acid, zinc oxide, strawberry juice concentrate, blue 1, yellow 6, thiamin mononitrate*, riboflavin*, pyridoxine hydrochloride*, bht (preservative), folic acid*, tocopherols (preservative), * one of the b vitamins,
Allergens and diets
Contains: Gluten
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Regulation (EC) No 1333/2008 of 16 December 2008 on food additives
“may have an adverse effect on activity and attention in children.”
eur-lex.europa.eu
-
“may have an adverse effect on activity and attention in children.”
legislation.gov.uk
-
“Artificial colours or a sodium benzoate preservative (or both) in the diet result in increased hyperactivity in 3-year-old and 8/9-year-old children in the general population.”
doi.org
-
Tracking Food Industry Pledges to Remove Petroleum Based Food Dyes
“FD&C Green No. 3, FD&C Red No. 40, FD&C Yellow No. 5, FD&C Yellow No. 6, FD&C Blue No. 1, and FD&C Blue No. 2—by the end of 2027.”
fda.gov
-
California AB 2316 (2024), Pupil nutrition: substances: prohibition
“beginning December 31, 2027, would prohibit a school district, county superintendent of schools, or charter school”
leginfo.legislature.ca.gov
-
List of Select Chemicals in the Food Supply Under FDA Review
“The table below includes select food ingredients (including food and color additives), food contact substances, and contaminants under FDA review as of May 12, 2026 .”
fda.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
21 CFR 74.705 FD&C Yellow No. 5
“shall specifically declare the presence of FD&C Yellow No. 5 by listing the color additive as FD&C Yellow No. 5 among the list of ingredients.”
ecfr.gov
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
HHS, FDA to Phase Out Petroleum-Based Synthetic Dyes in Nation’s Food Supply (press release)
“Initiating the process to revoke authorization for two synthetic food colorings—Citrus Red No. 2 and Orange B—within the coming months.”
fda.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu