Extruded cereals
General Mills Very Berry Cheerios
14.5 oz
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 19
General Mills Very Berry Cheerios scores 19 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · Less sugar Score 78 out of 100 , 59 points higher -
No Added Sugar Mixed Berry Cereal Cascadian Farm Organic · 12.2 oz Less sugar · No added sugars Score 66 out of 100 , 47 points higher -
Mixed Berry Cereal Cascadian Farm Organic · 354 g Less sugar · No added sugars Score 72 out of 100 , 53 points higher -
Grain free Cereal - Berry Seven Sundays · 8 oz Not ultra-processed · Less sugar Score 57 out of 100 , 38 points higher -
Special K Red Berries Kellogg's · 140 g Not ultra-processed · No seed oils Score 55 out of 100 , 36 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Very Berry Cheerios
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Canola oil minus 2.5 points
- Sunflower oil minus 1.5 points
- Potassium phosphate minus 1.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 30.6 g / 100 g minus 14 points
- Salt 1.2 g / 100 g minus 3 points
- Energy 389 kcal / 100 g minus 2 points
- Fiber 8.3 g / 100 g plus 4 points
100 − 81.5 = 18.5 → 19
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [12]
Nutrition per 100 g
| Energy | 389 kcal |
|---|---|
| Fat | 5.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80.6 g |
| Sugars | 30.6 g |
| Added sugars | 30.6 g |
| Fiber | 8.3 g |
| Protein | 8.3 g |
| Salt | 1.2 g |
Serving: 1cup
Ingredients
- Whole Grain Oats
- Sugar (high concern)
- Corn Syrup (high concern)
- Corn Starch
- Salt
- Blueberry Powder
- Canola
- Sunflower Oil
- Tripotassium Phosphate
- Strawberry Powder
- Cranberry Powder
- Vegetable and Fruit Juice Color
- Raspberry Powder
- Natural Flavor
- Vitamin E (mixed tocopherols) Added to Preserve Freshness.Vitamins and Minerals: Calcium Carbonate
- Vitamin C (sodium ascorbate)
- Iron and Zinc (mineral nutrients)
- A B Vitamin (niacinamide)
- Vitamin B6 (pyridoxine hydrochloride)
- Vitamin B1 (thiamin mononitrate)
- Vitamin A (palmitate)
- Vitamin B2 (riboflavin)
- A B Vitamin (folic acid)
- Vitamin B12
- Vitamin D3
Label text, as published
Whole Grain Oats, Sugar, Corn Syrup, Corn Starch, Salt, Blueberry Powder, Canola and/or Sunflower Oil, Tripotassium Phosphate, Strawberry Powder, Cranberry Powder, Vegetable and Fruit Juice Color, Raspberry Powder, Natural Flavor. Vitamin E (mixed tocopherols) Added to Preserve Freshness.Vitamins and Minerals: Calcium Carbonate, Vitamin C (sodium ascorbate), Iron and Zinc (mineral nutrients), A B Vitamin (niacinamide), Vitamin B6 (pyridoxine hydrochloride), Vitamin B1 (thiamin mononitrate), Vitamin A (palmitate), Vitamin B2 (riboflavin), A B Vitamin (folic acid), Vitamin B12, Vitamin D3.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Packaging
Paper, Cardboard
Context only: no points in v1.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
EFSA issues new advice on phosphates
“We estimated that dietary exposure to phosphates may exceed the new ADI for infants, toddlers and children with average consumption of phosphates in their diet.”
efsa.europa.eu
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org