Food ingredient · Flavoring
Natural and artificial flavors
A mix of natural and synthetic flavorings; the individual substances are not listed.
- Artificial flavor
- Flavoring
- Natural flavor
- Ultra-processing marker
- Expert review pending
Concern level
A minor or very limited concern, such as being an ultra-processing marker only. The concern level sets how many points natural and artificial flavors costs on a product’s receipt.
What the evidence says
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Natural flavor (undisclosed)Info
The label does not disclose which flavoring substances are used. [1]
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Marker of ultra-processingStrong evidence
US dietary guidelines advise limiting foods with artificial flavors. [2]
Evidence tiers say how sure the evidence is, separately from how much it matters. About evidence tiers.
Popular products that list natural and artificial flavors
910 of the 17,000 most-scanned products in the US with a GoodSwap page list natural and artificial flavors. The 12 most scanned:
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Fruit Snacks Welch's · 0.8 oz (22.7 g) Score 10 out of 100 Bad -
Chocolate Reduced Fat Ultra-filtered Milk Fairlife · 52 fl oz Score 30 out of 100 Poor -
Zero Ultra Monster Energy · 1 can (16 oz) Score 51 out of 100 Okay -
Crunchy Cheetos · 1 oz (28.3 g) Score 52 out of 100 Okay -
Chocolate Shake Premier Protein · 11 fl oz (325 mL) Score 81 out of 100 Excellent -
Premier Protein Vanilla Shake Premier Protein · 11 oz Score 40 out of 100 Okay -
Dr Pepper Dr Pepper · 12 fl oz (355 mL) Score 19 out of 100 Bad -
Nacho Cheese Flavored Doritos Doritos · 9.25 oz (262.2 g) Score 15 out of 100 Bad -
Nacho Cheese Doritos · 1 oz (28.3 g) Score 22 out of 100 Poor -
Gold Standard 100% Whey Extreme Milk Chocolate Optimum Nutrition · 5.64 lb/2.56 kg Score 45 out of 100 Okay -
Barebells Cookies & Cream Protein Bar Barebells · 55 g Score 89 out of 100 Excellent -
Caramel Cashew Barebells · 1.94 oz (55 g) Score 30 out of 100 Poor
Diets and allergens
- Vegan
- Depends on the source
- Vegetarian
- Depends on the source
- Gluten-free
- Depends on the source
For the ingredient in general. Always check the package: a product’s own labels win.
Names GoodSwap recognizes on labels (38)
- artificial natural flavor
- natural artificial flavor
- artificial natural flavors
- natural artificial flavors
- arome naturel et artificiel
- natural artificial flavoring
- artificial and natural flavor
- natural and artificial flavor
- aromes artificiels et naturels
- aromes naturels et artificiels
- artificial and natural flavors
- natural and artificial flavors
- natural and artificial flavour
- natural and artificial flavours
- artificial and natural flavoring
- natural and artificial flavoring
- natural and artificial flavorings
- natural and artificial flavoring s
- natural and artificial mint flavor
- natural and artificial grape flavor
- natural and artificial lemon flavor
- natural and artificial maple flavor
- natural and artificial smoke flavor
- aromatisants naturels et artificiels
- natural and artificial butter flavor
- natural and artificial cheese flavor
- natural and artificial cherry flavor
- natural and artificial flavors added
- natural and artificial flavors color
- natural and artificial fruit flavors
- natural and artificial orange flavor
- natural and artificial caramel flavor
- natural and artificial flavor vanilla
- natural and artificial vanilla flavor
- natural and artificial chocolate flavor
- natural and artificial strawberry flavor
- natural and artificial peanut butter flavor
- natural and artificial flavors including smoke
Sources
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21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov