Breakfast cereals
Kashi Organic Cocoa Clusters
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 19
Kashi Organic Cocoa Clusters scores 19 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · No seed oils Score 72 out of 100 , 53 points higher -
SUNFLOWER CEREAL Real Cocoa Seven Sundays · 16 oz Not ultra-processed · No seed oils Score 62 out of 100 , 43 points higher -
Mesa Sunrise Cereal, Organic Nature's Path Foods · 750 g Not ultra-processed · No seed oils Score 73 out of 100 , 54 points higher -
Organic Corn Flakes 365 Everyday Value · 340 g Not ultra-processed · No seed oils Score 72 out of 100 , 53 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 81 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic Cocoa Clusters
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Invert sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 20.4 g / 100 g minus 11 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 370 kcal / 100 g minus 2 points
- Fiber 5.6 g / 100 g plus 2 points
100 − 81.5 = 18.5 → 19
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 370 kcal |
|---|---|
| Fat | 4.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 79.6 g |
| Sugars | 20.4 g |
| Added sugars | 20.4 g |
| Fiber | 5.6 g |
| Protein | 9.3 g |
| Salt | 0.6 g |
Serving: 1 cup (54 g)
Ingredients
- Whole oats
- rice
- cocoa flavored granola clusters (rolled oats, cane sugar, whole oat flour, brown rice syrup, cocoa processed with alkali, brown rice flour, canola oil, natural flavor, rosemary extract for freshness)
- cane sugar (high concern)
- invert cane syrup (high concern)
- salt
- iron (ferric phosphate)
- mixed tocopherols (vitamin E) for freshness
- baking soda
- vanilla extract
- natural flavors
- Organic (not recognized)
Label text, as published
Whole oats*, rice*, cocoa flavored granola clusters* (rolled oats*, cane sugar*, whole oat flour*, brown rice syrup*, cocoa processed with alkali*, brown rice flour*, canola oil*, natural flavor*, rosemary extract for freshness*), cane sugar*, invert cane syrup*, salt, iron (ferric phosphate), mixed tocopherols (vitamin E) for freshness, baking soda, vanilla extract*, natural flavors*, *Organic
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org