Breakfast cereals
Kashi Honey Toasted Organic Oat Cereal
12 oz (340 g)
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- Contains whole grains
Why it scores 35
Kashi Honey Toasted Organic Oat Cereal scores 35 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Invert sugar: An added sugar. Strong
- minus 20 points Honey: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Toasted Oats Cereal Full Circle Market · 12 oz Not ultra-processed · No seed oils Score 75 out of 100 , 40 points higher -
Organic toasted oats cereal Greenwise · 15 oz Not ultra-processed · No seed oils Score 75 out of 100 , 40 points higher -
Organic Toasted Oats Cereal Full Circle · 30 g Not ultra-processed · No seed oils Score 76 out of 100 , 41 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · No seed oils Score 77 out of 100 , 42 points higher -
Toasted Oats Whole Grain Oat Cereal Meijer · 18 oz No added sugars · No seed oils Score 79 out of 100 , 44 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Honey Toasted Organic Oat Cereal
Ingredients
- Invert sugar minus 20 points
- Honey minus 20 points
- Canola oil minus 2.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 16.7 g / 100 g minus 8 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 366 kcal / 100 g minus 2 points
- Fiber 13.2 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 65.5 = 34.5 → 35
Can’t score above 79. Contains invert sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 366 kcal |
|---|---|
| Fat | 4.7 g |
| Saturated fat | 0.9 g |
| Trans fat | 0 g |
| Carbohydrates | 83.9 g |
| Sugars | 16.7 g |
| Added sugars | 15.9 g |
| Fiber | 13.2 g |
| Protein | 8.7 g |
| Salt | 0.4 g |
Serving: 3/4 Cup (32 g)
Ingredients
- Whole oat flour
- degerminated yellow cornmeal
- invert cane syrup (high concern)
- oat fiber
- honey (high concern)
- salt
- expeller pressed canola oil
- natural flavors
- iron (ferric phosphate)
- mixed tocopherols (vitamin E) for freshness
Label text, as published
INGREDIENTS: Whole oat flour*, degerminated yellow cornmeal*, invert cane syrup*, oat fiber*, honey*, salt, expeller pressed canola oil*, natural flavors*, iron (ferric phosphate), mixed tocopherols (vitamin E) for freshness. *Organic
Allergens and diets
Contains: Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org