Breakfast cereals
Kashi Organic Berry Fruitful
Score
- Ultra-processed
- Contains added sugars
- Certified organic
- Contains whole grains
Why it scores 30
Kashi Organic Berry Fruitful scores 30 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Invert sugar: An added sugar. Strong
- minus 20 points Fruit juice concentrate (sweetener): An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Original Wheat Berry Flakes Uncle Sam · 10 oz Not ultra-processed · No invert sugar Score 78 out of 100 , 48 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 70 points higher -
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · No invert sugar Score 72 out of 100 , 42 points higher -
Mesa Sunrise Cereal, Organic Nature's Path Foods · 750 g Not ultra-processed · No invert sugar Score 73 out of 100 , 43 points higher -
Organic Corn Flakes 365 Everyday Value · 340 g Not ultra-processed · No invert sugar Score 72 out of 100 , 42 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic Berry Fruitful
Ingredients
- Invert sugar minus 20 points
- Fruit juice concentrate (sweetener) minus 20 points
- Sugar minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 14.8 g / 100 g minus 8 points
- Energy 328 kcal / 100 g minus 2 points
- Fiber 8.2 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
100 − 70.5 = 29.5 → 30
Can’t score above 79. Contains invert sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 328 kcal |
|---|---|
| Fat | 1.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 77 g |
| Sugars | 14.8 g |
| Added sugars | 13.1 g |
| Fiber | 8.2 g |
| Protein | 11.5 g |
| Salt | 0 g |
Serving: 32 biscuits (61 g)
Ingredients
- Whole grain wheat
- cane syrup (high concern)
- grape juice concentrate (high concern)
- invert cane syrup (high concern)
- cane sugar (high concern)
- cornstarch
- apple powder
- vegetable glycerin
- raspberry puree concentrate
- strawberry puree concentrate
Label text, as published
Whole grain wheat, cane syrup, grape juice concentrate, invert cane syrup, cane sugar, cornstarch, apple powder, vegetable glycerin, raspberry puree concentrate, strawberry puree concentrate
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Oatmeal Squares Honey Nut Quaker · 14.5 oz/411 g Ultra-processedContains added sugarsContains whole grains Score 22 out of 100 Poor -
Maple Pecan Granola Trader Joe's · 16 oz High in sugarContains added sugarsContains seed oilsNo additives Score 33 out of 100 Poor -
Oat protein cereal Seven Sundays · 8 oz High in saturated fatContains added sugarsNo additivesSeed-oil free Score 59 out of 100 Okay
More from Kashi
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org