Breakfast cereals
Kashi Organic Cocoa Clusters
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- Contains whole grains
Why it scores 24
Kashi Organic Cocoa Clusters scores 24 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Invert sugar: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Organic Brown Rice Crisps 365 Whole Foods Market · 12 oz Not ultra-processed · No seed oils Score 72 out of 100 , 48 points higher -
Mesa Sunrise Cereal, Organic Nature's Path Foods · 750 g Not ultra-processed · No seed oils Score 73 out of 100 , 49 points higher -
Organic Corn Flakes 365 Everyday Value · 340 g Not ultra-processed · No seed oils Score 72 out of 100 , 48 points higher -
Organic Bare Multigrain Cereal With Flax Betteroats · 11.8 oz Not ultra-processed · No added sugars Score 100 out of 100 , 76 points higher -
Orangic Cocoa O's Lovebird · 7 g Not ultra-processed · No seed oils Score 67 out of 100 , 43 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Organic Cocoa Clusters
Ingredients
- Invert sugar minus 20 points
- Sugar minus 20 points
- Corn syrup minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 20.4 g / 100 g minus 11 points
- Salt 0.6 g / 100 g minus 1 points
- Energy 370 kcal / 100 g minus 2 points
- Fiber 5.6 g / 100 g plus 2 points
Bonuses
- Certified organic plus 5 points
100 − 76.5 = 23.5 → 24
Can’t score above 79. Contains invert sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 370 kcal |
|---|---|
| Fat | 4.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 79.6 g |
| Sugars | 20.4 g |
| Added sugars | 20.4 g |
| Fiber | 5.6 g |
| Protein | 9.3 g |
| Salt | 0.6 g |
Serving: 1 cup (54 g)
Ingredients
- Whole oats
- rice
- cane syrup (high concern)
- cocoa flavored granola clusters (rolled oats, cane sugar, whole oat flour, brown rice syrup, cocoa processed with alkali, brown rice flour, canola oil, natural flavor, rosemary extract for freshness)
- invert cane syrup (high concern)
- salt
- iron (ferric phosphate)
- mixed tocopherols (vitamin E) for freshness
- natural flavors
- baking soda
- vanilla extract
Label text, as published
Whole oats, rice, cane syrup, cocoa flavored granola clusters (rolled oats, cane sugar, whole oat flour, brown rice syrup, cocoa processed with alkali, brown rice flour, canola oil, natural flavor, rosemary extract for freshness), invert cane syrup, salt, iron (ferric phosphate), mixed tocopherols (vitamin E) for freshness, natural flavors, baking soda, vanilla extract.
Allergens and diets
Contains: Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
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“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
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7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
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“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
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“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org