Breakfast cereals
Kashi Go Lean Crisp Toasted Cinnamon
14 oz
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 21
Kashi Go Lean Crisp Toasted Cinnamon scores 21 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Corn syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Go Cinnamon Vanilla Keto Friendly Grain Free Cereal Kashi · 7 oz Not ultra-processed · No added sugars Score 62 out of 100 , 41 points higher -
Toasted Whole Grain Oat Cereal Cheerios · 2 × 1 lb 4.35 oz (20.35 oz) (576 g) Not ultra-processed · No seed oils Score 65 out of 100 , 44 points higher -
Crispy Oats Toasted Whole Grain Oat Cereal Millville · 12 oz Not ultra-processed · No added sugars Score 69 out of 100 , 48 points higher -
Organic Cinnamon Harvest Kashi · 462 g No seed oils · No corn syrup Score 62 out of 100 , 41 points higher -
Toasted Oats Simple Truth · 12 oz Not ultra-processed · No seed oils Score 77 out of 100 , 56 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Go Lean Crisp Toasted Cinnamon
Ingredients
- Sugar minus 20 points
- Corn syrup minus 20 points
- Soy protein isolate / concentrate minus 2.5 points
- Inulin (chicory root fiber) minus 1.5 points
- Canola oil minus 1.5 points
- Natural flavors minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 4 kinds of ultra-processing markers minus 4.5 points
Nutrition per 100 g
- Sugars 15.9 g / 100 g minus 8 points
- Saturated fat 1.2 g / 100 g minus 1 points
- Salt 0.8 g / 100 g minus 3 points
- Energy 351 kcal / 100 g minus 2 points
- Fiber 20.9 g / 100 g plus 4 points
100 − 79.5 = 20.5 → 21
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 351 kcal |
|---|---|
| Fat | 7.5 g |
| Saturated fat | 1.2 g |
| Trans fat | 0 g |
| Carbohydrates | 64.8 g |
| Sugars | 15.9 g |
| Added sugars | 13 g |
| Fiber | 20.9 g |
| Protein | 21.5 g |
| Salt | 0.8 g |
Serving: 1 cup (62 g)
Ingredients
- Soy flakes (not recognized)
- whole grain oats
- cane sugar (high concern)
- soy protein concentrate
- wheat sticks (whole wheat flour, KASHI SEVEN WHOLE GRAINS AND SESAME flour)
- brown rice syrup (high concern)
- degerminated yellow corn flour
- chicory root fiber
- expeller pressed canola oil
- oat fiber
- cinnamon
- baking soda
- salt
- natural flavors
- mixed tocopherols (vitamin E) for freshness
Label text, as published
INGREDIENTS: Soy flakes, whole grain oats, cane sugar, soy protein concentrate, wheat sticks (whole wheat flour, KASHI SEVEN WHOLE GRAINS AND SESAME flour [oats, hard red wheat, rye, brown rice, triticale, barley, buckwheat, sesame seeds]), brown rice syrup, degerminated yellow corn flour, chicory root fiber, expeller pressed canola oil, oat fiber, cinnamon, baking soda, salt, natural flavors, mixed tocopherols (vitamin E) for freshness.
Allergens and diets
Contains: Soy, Wheat, Gluten, Sesame
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
21 CFR 101.22 Foods; labeling of spices, flavorings, colorings and chemical preservatives
“whose significant function in food is flavoring rather than nutritional.”
ecfr.gov
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org