Breakfast cereals
Nature's Path Heritage Crunch Cereal
14 oz
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Certified organic
- Contains whole grains
Why it scores 32
Nature's Path Heritage Crunch Cereal scores 32 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Blueberry Almond Crunch Cereal Cascadian Farm Not ultra-processed · No added sugars Score 79 out of 100 , 47 points higher -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz No added sugars · No sugar Score 61 out of 100 , 29 points higher -
Blueberry Almond Crunch Cereal Cascadian Farm Organic · 2 lb 2 oz No added sugars · No sugar Score 68 out of 100 , 36 points higher -
Old Country Style Muesli Whole Grain Hot or Cold Cereal Bob's Red Mill · 1.13 kg Not ultra-processed · No added sugars Score 84 out of 100 , 52 points higher -
Classic Bircher Apple Cinnamon Almond Muesli Cereal Seven Sundays · 12 oz (340 g) Not ultra-processed · No added sugars Score 97 out of 100 , 65 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Heritage Crunch Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
- Honey minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Sugars 10.9 g / 100 g minus 5 points
- Salt 1 g / 100 g minus 3 points
- Energy 418 kcal / 100 g minus 2 points
- Fiber 10.9 g / 100 g plus 4 points
- Protein 10.9 g / 100 g plus 2 points
Bonuses
- Certified organic plus 5 points
100 − 68.5 = 31.5 → 32
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 418 kcal |
|---|---|
| Fat | 5.4 g |
| Saturated fat | 0.9 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 10.9 g |
| Added sugars | 5.5 g |
| Fiber | 10.9 g |
| Protein | 10.9 g |
| Salt | 1 g |
Serving: 0.75 cup (55 g)
Ingredients
- Kamut khorasan wheat flour
- rolled oats
- wheat bran
- cane sugar (high concern)
- whole wheat meal
- whole oat flour
- soy oil
- spelt (wheat) flakes
- spelt (wheat) flour
- barley flour
- whole millet
- rolled kamut khorasan wheat
- inulin
- barley malt extract (high concern)
- sea salt
- quinoa
- honey (high concern)
- rice starch
- molasses (high concern)
- cinnamon
- natural vanilla flavor
- tocopherols (vitamin e)
Label text, as published
Kamut khorasan wheat flour*, rolled oats*, wheat bran*, cane sugar*, whole wheat meal*, whole oat flour*, soy oil*, spelt (wheat) flakes*, spelt (wheat) flour*, barley flour*, whole millet*, rolled kamut khorasan wheat*, inulin*, barley malt extract*, sea salt, quinoa*, honey*, rice starch*, molasses*, cinnamon*, natural vanilla flavor, tocopherols (vitamin e).
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not vegan
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Great Grains Cereal Cranberry Almond Crunch Post · 17 oz/482 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 17 out of 100 Bad -
Strawberry Lovebird- Grain Free Cereal · 7 oz/198 g Contains added sugarsCertified organicSeed-oil freeNo synthetic dyes Score 47 out of 100 Okay -
Brownies Chocolate Fudge Fiber One · 16 oz Ultra-processedContains non-nutritive sweetenersContains added sugarsContains sugar alcohols Score 36 out of 100 Poor
More from Nature's Path
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org