Bars
Kind Chocolate Chip Bar
Score
- Ultra-processed
- High in sugar
- Contains added sugars
- Contains seed oils
- Contains palm oil
- Contains whole grains
Why it scores 8
Kind Chocolate Chip Bar scores 8 out of 100 (Bad) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Corn syrup: An added sugar. Strong
- minus 20 points Sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better granola and snack bars
-
Granola Bar, Almond Butter Chocolate Chip Munk Pack · 4.51 oz/128 g Less sugar · No added sugars Score 60 out of 100 , 52 points higher -
Soft Baked Almond Flour Bars Peanut Butter Chocolate Chip Simple Mills · 5.99 oz/170 g Not ultra-processed · No added sugars Score 71 out of 100 , 63 points higher -
Cashew coconut chocolate chip Good & Gather · 8 oz/225 g Not ultra-processed · No seed oils Score 53 out of 100 , 45 points higher -
Chocolate Chip Cookie Dough Bars Larabar · 19.2 oz Not ultra-processed · No seed oils Score 52 out of 100 , 44 points higher -
Banana Chocolate Chip Bars Larabar · 19.2 oz Not ultra-processed · No seed oils Score 48 out of 100 , 40 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Chocolate Chip Bar
Ingredients
- Corn syrup minus 20 points
- Sugar minus 20 points
- Honey minus 10 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 6 kinds of ultra-processing markers minus 7.5 points
Nutrition per 100 g
- Sugars 25.7 g / 100 g minus 11 points
- Saturated fat 4.3 g / 100 g minus 5 points
- Salt 0.4 g / 100 g minus 1 points
- Energy 400 kcal / 100 g minus 2 points
- Fiber 5.7 g / 100 g plus 2 points
100 − 92.5 = 7.5 → 8
Can’t score above 79. Contains corn syrup, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars (above the front-of-pack "high" level). [7]
Nutrition per 100 g
| Energy | 400 kcal |
|---|---|
| Fat | 12.9 g |
| Saturated fat | 4.3 g |
| Trans fat | 0 g |
| Carbohydrates | 57.1 g |
| Sugars | 25.7 g |
| Added sugars | 20 g |
| Fiber | 5.7 g |
| Protein | 14.3 g |
| Salt | 0.4 g |
Serving: 1 portion (35 g)
Ingredients
- Oats
- tapioca syrup (high concern)
- soy protein isolate
- semi-sweet chocolate (moderate concern)
- chocolate liquor
- cocoa butter
- sunflower lecithin
- vanilla extract
- raisin paste
- canola oil
- cane sugar (high concern)
- sunflower seed butter
- sunflower seeds
- salt
- vegetable glycerin
- honey (high concern)
- palm kernel oil
- chicory root fiber
- natural flavor
- alkalized cocoa
- baking soda
- sea salt
- soy lecithin
- Vitamin E
Label text, as published
Oats, tapioca syrup, soy protein isolate, semi-sweet chocolate, chocolate liquor, cocoa butter, sunflower lecithin, vanilla extract, raisin paste, canola oil, cane sugar, sunflower seed butter, sunflower seeds, salt, vegetable glycerin, honey, palm kernel oil, chicory root fiber, natural flavor, alkalized cocoa, baking soda, sea salt, soy lecithin, Vitamin E
Allergens and diets
Contains: Soy, Gluten
- Not vegan
- Not gluten-free
- Not palm-oil-free
Always check the package: recipes change.
More bars on GoodSwap
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Blueberry Fig Bar Nature's Bakery Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 15 out of 100 Bad -
Zbar Clif Kid · 36 × 36 g Ultra-processedHigh in sugarHigh in saltContains added sugars Score 3 out of 100 Bad -
Chocolate Sea Salt RXBAR · 1.83 oz Ultra-processedHigh in sugarNo additives Score 63 out of 100 Good -
PAYDAY Peanut Caramel Bar The Hershey Company · 1.85 oz Ultra-processedHigh in sugarContains added sugarsContains emulsifiers studied for gut effects Score 8 out of 100 Bad -
Breakfast Bars Kind · 1.76 oz/50 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 20 out of 100 Poor -
FIG BAR Strawberry Nature's Bakery · 12 oz/340 g Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 14 out of 100 Bad
More from Kind
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
Saturated fatty acid and trans-fatty acid intake for adults and children: WHO guideline
“WHO recommends that adults and children reduce saturated fatty acid intake to 10% of total energy intake (strong recommendation).”
who.int
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“Glycidyl fatty acid esters, expressed as glycidol”
eur-lex.europa.eu