Breads
Nature's Own Ancient Grain
340 g
Score
- Ultra-processed
- Contains added sugars
- Contains seed oils
- Contains whole grains
Why it scores 54
Nature's Own Ancient Grain scores 54 out of 100 (Okay) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Brown sugar: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
- minus 3 points Salt 1.2 g / 100 g: High in salt. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better sliced bread
-
Sliced Whole Grain The Essential Baking Company · 20 oz Not ultra-processed · No added sugars Score 100 out of 100 , 46 points higher -
Organic Three Grain Bread Mestemacher Gmbh · 500 g Not ultra-processed · No added sugars Score 100 out of 100 , 46 points higher -
Multi Grain Sourdough Trader Joe's · 24 oz Not ultra-processed · No added sugars Score 94 out of 100 , 40 points higher -
Bread Quinoa Power Grains Simple Kneads · 595 g No added sugars · No seed oils Score 92 out of 100 , 38 points higher -
Organic Whole Grain Sliced Bread Essential Baking · 20 oz Not ultra-processed · No added sugars Score 97 out of 100 , 43 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Ancient Grain
Ingredients
- Brown sugar minus 20 points
- Wheat gluten minus 2.5 points
- Canola oil minus 2.5 points
- Sunflower lecithin minus 1.5 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
- 2 kinds of ultra-processing markers minus 1.5 points
Nutrition per 100 g
- Salt 1.2 g / 100 g minus 3 points
- Energy 286 kcal / 100 g minus 1 points
- Fiber 3.6 g / 100 g plus 2 points
- Protein 10.7 g / 100 g plus 2 points
100 − 46 = 54
Can’t score above 79. Contains brown sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 286 kcal |
|---|---|
| Fat | 3.6 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 53.6 g |
| Sugars | 3.6 g |
| Added sugars | 3.6 g |
| Fiber | 3.6 g |
| Protein | 10.7 g |
| Salt | 1.2 g |
Serving: 28g
Ingredients
- Wheat flour
- water
- brown sugar (high concern)
- sourdough (water, fermented wheat flour, fermented rye flour, vinegar)
- yeast
- wheat gluten
- canola oil
- wheat bran
- salt
- flax seeds
- oat grains (not recognized)
- rye grains (not recognized)
- wheat grains
- vinegar
- cultured wheat flour
- millet
- teff
- sunflower lecithin
- malted barley flour
- enzymes
- acerola cherry powder
Label text, as published
Wheat flour, water, brown sugar, sourdough (water, fermented wheat flour, fermented rye flour, vinegar), yeast, wheat gluten, canola oil, wheat bran, salt, flax seeds, oat grains, rye grains, wheat grains, vinegar, cultured wheat flour, millet, teff, sunflower lecithin, malted barley flour, enzymes, acerola cherry powder.
Allergens and diets
Contains: Soy, Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
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Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“replacement of saturated fat in the diet with linoleic acid effectively lowers serum cholesterol but does not support the hypothesis that this translates to a lower risk of death from coronary heart disease or all causes.”
doi.org
-
“These data provide support for current recommendations to replace saturated fat with polyunsaturated fat for primary prevention of CHD.”
doi.org
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org