Breakfast cereals
Harris Teeter Enriched Bran Flakes
Score
- High in sugar
- High in salt
- Contains added sugars
- Contains whole grains
Why it scores 23
Harris Teeter Enriched Bran Flakes scores 23 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Brown sugar: An added sugar. Strong
- minus 14 points Sugars 32.5 g / 100 g: Very high in sugar. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Bran flakes wheat cereal, bran flakes Kroger · 18 oz Less sugar · Less salt Score 62 out of 100 , 39 points higher -
Bran Flakes imp Post · 453 Less sugar · Less salt Score 62 out of 100 , 39 points higher -
Bran flakes True Goodness · 13.5 oz Less sugar · Less salt Score 74 out of 100 , 51 points higher -
Organic Bran Flakes Whole Foods Market · 15 oz Less sugar · Less salt Score 58 out of 100 , 35 points higher -
Simple Truth Organic Bran Flakes Cereal Simple Truth · 15 oz Less sugar · Less salt Score 58 out of 100 , 35 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Enriched Bran Flakes
Ingredients
- Sugar minus 20 points
- Brown sugar minus 20 points
- Malt syrup minus 10 points
Processing
- Processed (NOVA 3) minus 8 points
Nutrition per 100 g
- Sugars 32.5 g / 100 g minus 14 points
- Salt 1.9 g / 100 g minus 7 points
- Energy 325 kcal / 100 g minus 2 points
- Fiber 15 g / 100 g plus 4 points
100 − 77 = 23
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Can’t score above 79. High in sugars and salt (above the front-of-pack "high" level). [6]
Nutrition per 100 g
| Energy | 325 kcal |
|---|---|
| Fat | 2.5 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 32.5 g |
| Added sugars | 12.5 g |
| Fiber | 15 g |
| Protein | 10 g |
| Salt | 1.9 g |
Serving: 40 gl (40 g)
Ingredients
- whole grain wheat
- wheat bran
- sugar (high concern)
- brown sugar syrup (high concern)
- salt
- barley malt extract (high concern)
- vitamin C (ascorbic acid)
- iron (ferric orthophosphate)
- vitamin E (acetate)
- pantothenic acid
- niacinamide
- zinc (zinc oxide)
- vitamin B1 (thiamine mononitrate)
- vitamin A (palmitate)
- vitamin B6 (pyridoxine hydrochloride)
- vitamin B2 (riboflavin)
- folic acid
- vitamin B12 (cyanocobalamin)
- vitamin D (cholecalciferol)
Label text, as published
whole grain wheat, wheat bran, sugar, brown sugar syrup, salt, barley malt extract, vitamin C (ascorbic acid), iron (ferric orthophosphate), vitamin E (acetate), pantothenic acid, niacinamide, zinc (zinc oxide), vitamin B1 (thiamine mononitrate), vitamin A (palmitate), vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), folic acid, vitamin B12 (cyanocobalamin), vitamin D (cholecalciferol)
Allergens and diets
Contains: Wheat, Gluten
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More breakfast cereals on GoodSwap
-
Grape-Nuts Cereal Post · 20.5 oz (1 lb 4.5 oz) 581 g No additivesContains whole grains Score 93 out of 100 Excellent -
Lightly Sweetened Maple Berry Blend Cereal Morning Summit · 1 box, 2 lb 6 oz High in sugarHigh in saturated fatContains added sugarsNo additives Score 22 out of 100 Poor -
Catalina Crunch Cinnamon Toast Protein Cereal Catalina Crunch · 24 oz Ultra-processedContains non-nutritive sweetenersContains seed oils Score 61 out of 100 Good -
Gluten Free Homestyle Instant Oatmeal imp Nature's Path · 11.3 oz Certified organicNo additivesContains whole grains Score 100 out of 100 Excellent -
100% Whole Grain Quick Cooking Oats Winco Foods · 42 oz/1.19 kg No additivesContains whole grains Score 100 out of 100 Excellent -
Healthy Grains Granola Maple Quinoa With Chia Seeds Kind · 11 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 27 out of 100 Poor
Sources
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Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
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Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
“Table 3: Criteria for drinks (per 100ml)”
assets.publishing.service.gov.uk