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Post Bran Flakes imp
Photo: Open Food Facts contributors (CC BY-SA)

Breakfast cereals

Post Bran Flakes imp

453

Good out of 100 Medium confidence
  • Contains added sugars
  • No additives
  • Contains whole grains
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Why it scores 62

Post Bran Flakes imp scores 62 out of 100 (Good) under GoodSwap’s published rules. What moved the score most:

  1. Sugar: An added sugar. Strong
  2. Sugars 19.4 g / 100 g: Very high in sugar. Strong
  3. Processed (NOVA 3): Classified NOVA 3: processed with added salt, sugar or oil. Emerging

Every line of the math is on The Receipt below, with its evidence tier and sources.

Better breakfast cereals

The same kind of product, at least 10 points higher, sold in the US. Never paid placements.

The Receipt

Bran Flakes imp

START100

Ingredients

  • Sugar
    Strong An added sugar. [1][2][3]
subtotal−20

Processing

  • Processed (NOVA 3)
    Emerging Classified NOVA 3: processed with added salt, sugar or oil. [4]
subtotal−8

Nutrition per 100 g

  • Sugars 19.4 g / 100 g
    Strong Very high in sugar. [1]
  • Salt 1.3 g / 100 g
    Strong High in salt. [5]
  • Energy 306 kcal / 100 g
    Info Energy-dense for its weight. [2]
  • Fiber 19.4 g / 100 g
    Strong A good source of fiber. [2]
subtotal−13

Bonuses

  • No additives
    Info No food additives in the ingredient list. [4]
subtotal+3
TOTAL 62Good

100 − 38 = 62

Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]

GTIN 00884912113139 · 2026-04-24

score v1.3.0 · kb 2026.10.11

Medium confidence

Same product, same score. Every time.

Nutrition per 100 g

Energy306 kcal
Fat2.8 g
Saturated fat0 g
Trans fat0 g
Carbohydrates80.6 g
Sugars19.4 g
Added sugars16.7 g
Fiber19.4 g
Protein11.1 g
Salt1.3 g

Serving: 36 g

Ingredients

High Moderate Not recognized Tap an ingredient for its evidence and rules.
Label text, as published

WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, WHEAT FLOUR, MALTED BARLEY FLOUR, SALT, VITAMINS AND MINERALS: REDUCED IRON, NIACINAMIDE (VITAMIN B3), ZINC OXIDE (SOURCE OF ZINC), VITAMIN A PALMITATE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), THIAMIN MONONITRATE (VITAMIN B1), RIBOFLAVIN (VITAMIN B2), FOLIC ACID, VITAMIN B12, VITAMIN D3

Allergens and diets

Contains: Wheat, Gluten

  • Not gluten-free
  • Palm-oil-free

Always check the package: recipes change.

Healthiest breakfast cereals in the US

More from Post

Sources

  1. Guideline: sugars intake for adults and children

    World Health Organization · Mar 4, 2015 · Agency assessment

    “In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”

    who.int

  2. Dietary Guidelines for Americans, 2025–2030

    U.S. Department of Health and Human Services and U.S. Department of Agriculture · January 2026 · Regulator

    “Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”

    cdn.realfood.gov

  3. Added and free sugars should be as low as possible

    European Food Safety Authority · Feb 28, 2022 · Agency assessment

    “Sugar consumption is a known cause of dental caries.”

    efsa.europa.eu

  4. Ultra-processed foods: what they are and how to identify them

    Public Health Nutrition · April 2019 · Peer-reviewed

    doi.org

  5. Sodium reduction (fact sheet)

    World Health Organization · May 11, 2026 · Agency assessment

    “For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”

    who.int