Muesli
Nature's Path Smart Bran Cereal
Score
- Ultra-processed
- Contains added sugars
- Certified organic
- No additives
- Contains whole grains
Why it scores 39
Nature's Path Smart Bran Cereal scores 39 out of 100 (Poor) under GoodSwap’s published rules. What moved the score most:
- minus 20 points Sugar: An added sugar. Strong
- minus 20 points Malt syrup: An added sugar. Strong
- minus 18 points Ultra-processed (NOVA 4): Classified NOVA 4: made with industrial ingredients and additives. Strong
Every line of the math is on The Receipt below, with its evidence tier and sources.
Better breakfast cereals
-
Raisin Bran Greenwise · 14 oz Not ultra-processed · No malt syrup Score 79 out of 100 , 40 points higher -
Bran flakes True Goodness · 13.5 oz Not ultra-processed · No malt syrup Score 74 out of 100 , 35 points higher -
Ezekiel 4:9 - Original - Sprouted Whole Grain Cereal Food For Life · 16 oz (454 g) Not ultra-processed · No sugar Score 79 out of 100 , 40 points higher -
Nature s path kamut khorasan wheat puffs cereal Nature's Path · 6 oz Not ultra-processed · No added sugars Score 100 out of 100 , 61 points higher -
Unsweetened Cereal Three Wishes · 8.6 oz/245 g Not ultra-processed · No added sugars Score 95 out of 100 , 56 points higher
The same kind of product, at least 10 points higher, sold in the US. Never paid placements.
The Receipt
Smart Bran Cereal
Ingredients
- Sugar minus 20 points
- Malt syrup minus 20 points
Processing
- Ultra-processed (NOVA 4) minus 18 points
Nutrition per 100 g
- Sugars 20 g / 100 g minus 11 points
- Salt 1.1 g / 100 g minus 3 points
- Energy 267 kcal / 100 g minus 1 points
- Fiber 43.3 g / 100 g plus 4 points
Bonuses
- Certified organic plus 5 points
- No additives plus 3 points
100 − 61 = 39
Can’t score above 79. Contains sugar, an ingredient of high concern. [1][2][3]
Nutrition per 100 g
| Energy | 267 kcal |
|---|---|
| Fat | 3.3 g |
| Saturated fat | 0 g |
| Trans fat | 0 g |
| Carbohydrates | 80 g |
| Sugars | 20 g |
| Fiber | 43.3 g |
| Protein | 10 g |
| Salt | 1.1 g |
Serving: 1 portion (40 g)
Ingredients
- Wheat bran
- oat fiber
- evaporated cane juice (high concern)
- psyllium seed husk
- barley malt extract (high concern)
- oat bran
- whole oat flour
- sea salt
Label text, as published
Wheat bran*, oat fiber*, evaporated cane juice*, psyllium seed husk*, barley malt extract*, oat bran*, whole oat flour*, sea salt.
Allergens and diets
Contains: Wheat, Gluten
- Vegan
- Vegetarian
- Not gluten-free
- Palm-oil-free
Always check the package: recipes change.
More muesli on GoodSwap
-
Ancient Grains Probiotic Granola Kirkland Signature · 35.3 oz (1 kg) Ultra-processedContains added sugarsContains seed oilsCertified organic Score 28 out of 100 Poor -
Oats 'N Honey Granola Bars Nature Valley · 1.49 oz (42 g) Ultra-processedHigh in sugarContains added sugarsContains seed oils Score 14 out of 100 Bad -
Nut Granola Blueberry Cinnamon Sweet & Crunchy Snacks Generation LLC · 624 g Ultra-processedHigh in saturated fatContains non-nutritive sweetenersContains sugar alcohols Score 70 out of 100 Good -
Cacao & Cashew Butter Crunch Bear Naked · 11 oz Ultra-processedHigh in saturated fatContains added sugarsContains seed oils Score 16 out of 100 Bad -
Protein Granola Quaker · 18 oz (1 lb 2 oz) 513 g Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 18 out of 100 Bad -
Fruit & Nut Medley Wildly Delicious Granola Bear Naked · 12 oz Ultra-processedContains added sugarsContains seed oilsContains whole grains Score 14 out of 100 Bad
More from Nature's Path
-
Love Crunch Dark Chocolate & Red Berries Nature's Path · 26.4 oz / 750 g Score 38 out of 100 Poor -
Love Crunch Dark Chocolate & Peanut Butter Granola Nature's Path Score 23 out of 100 Poor -
Heritage Flakes Cereal Nature's Path · 907 g Score 41 out of 100 Okay -
Sunrise Crunchy Vanilla Nature's Path · 10.6 oz/300 g Score 30 out of 100 Poor
Sources
-
Guideline: sugars intake for adults and children
“In both adults and children, WHO recommends reducing the intake of free sugars to less than 10% of total energy intake”
who.int
-
Dietary Guidelines for Americans, 2025–2030
“Limit foods and beverages that include artificial flavors, petroleum-based dyes, artificial preservatives, and low-calorie non-nutritive sweeteners.”
cdn.realfood.gov
-
Added and free sugars should be as low as possible
“Sugar consumption is a known cause of dental caries.”
efsa.europa.eu
-
“For adults, WHO recommends less than 2000 mg/day of sodium (equivalent to less than 5 g/day salt), or just under a teaspoon.”
who.int
-
7 CFR 205.102 Use of the term "organic" (National Organic Program)
“Any agricultural product that is sold, labeled, or represented as “100 percent organic,” “organic,” or “made with organic (specified ingredients or food group(s))” must be: (a) Produced in accordance with the requirements specified in § 205.101 or §§ 205.202 through 205.207”
ecfr.gov
-
“Greater exposure to ultra-processed food was associated with a higher risk of adverse health outcomes, especially cardiometabolic, common mental disorder, and mortality outcomes.”
doi.org